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IXth International Congress of Economic and Social History of Turkey: Dubrovnik, Croatia, 20-23 August, 2002
In: Publications of the Turkish Historical Society
In: Serial 26 13
Šiuolaikinis tarptautinių prekės ženklų valdymas ; Modern international trademark management
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
BASE
Šiuolaikinis tarptautinių prekės ženklų valdymas ; Modern international trademark management
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
BASE
Šiuolaikinis tarptautinių prekės ženklų valdymas ; Modern international trademark management
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
BASE
Šiuolaikinis tarptautinių prekės ženklų valdymas ; Modern international trademark management
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
BASE
Lietuvos tekstilės pramonės tarptautinis konkurencingumas ; Lithuanian textile industry international competitiveness
At the master thesis Lithuanian textile industry international competitiveness improving aspects are being researched. The meaning of textile industry international competitiveness to modern Lithuania economics is being described. During scientific sources analysis it was found that the industry's international competitiveness depends on factors such as relative or absolute advantages of the state (climate, geographical position, resources and self-sufficiency, etc.), new technologies in the production process, investments, government policy in the international competitiveness of industry . In order to assess the Lithuanian textile industry international competitiveness empirical surveys were disposed, which allowed the identification of the factors most affecting the country's textile industry and its competitiveness. It was also examined the practice of the various countries in textile industry international competitiveness improvement. The examination of the theoretical and practical aspects of the work is presented recommendations Lithuanian textile industry to increase international competitiveness. At the end of the thesis conclusions and suggestions were performed. Structure: introduction; textile industry international competitiveness improvement is modern Lithuanian economics priority; theoretical models, whitch can be used to improve textile industry international competitiveness; empirical researches used to evaluate the international competitiveness of Lithuanian textile industry; recommendations for Lithuanian textile industry international competitiveness improvement; conclusions and suggestions, references. Thesis consist of: 77 p. text without appendixes, 6 pictures, 19 tables, 46 bibliographical entries. Appendixes included.
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Lietuvos tekstilės pramonės tarptautinis konkurencingumas ; Lithuanian textile industry international competitiveness
At the master thesis Lithuanian textile industry international competitiveness improving aspects are being researched. The meaning of textile industry international competitiveness to modern Lithuania economics is being described. During scientific sources analysis it was found that the industry's international competitiveness depends on factors such as relative or absolute advantages of the state (climate, geographical position, resources and self-sufficiency, etc.), new technologies in the production process, investments, government policy in the international competitiveness of industry . In order to assess the Lithuanian textile industry international competitiveness empirical surveys were disposed, which allowed the identification of the factors most affecting the country's textile industry and its competitiveness. It was also examined the practice of the various countries in textile industry international competitiveness improvement. The examination of the theoretical and practical aspects of the work is presented recommendations Lithuanian textile industry to increase international competitiveness. At the end of the thesis conclusions and suggestions were performed. Structure: introduction; textile industry international competitiveness improvement is modern Lithuanian economics priority; theoretical models, whitch can be used to improve textile industry international competitiveness; empirical researches used to evaluate the international competitiveness of Lithuanian textile industry; recommendations for Lithuanian textile industry international competitiveness improvement; conclusions and suggestions, references. Thesis consist of: 77 p. text without appendixes, 6 pictures, 19 tables, 46 bibliographical entries. Appendixes included.
BASE
International Relations in Turkey: An Evaluation on the Findings of TRIP 2018
In parallel with the worldwide studies focusing on the International Relations (IR) discipline, there have been works looking into the transformation of the IR discipline in Turkey and its contribution to the global knowledge production. In order to provide sound data for these studies, International Relations Council of Turkey (IRCT) conducted two surveys among the Turkish IR academics in 2007 and 2009, and have been cooperating with the Institute for the Theory and Practice of International Relations at the College of William and Mary since then on the Teaching, Research and International Policy (TRIP) project. The TRIP surveys that aim to understand the epistemological and ontological limits, autonomous character of the IR discipline as well as the theoretical, metodological and pedagocial approaches in which IR scholars used in their teaching and research activities, also help to comprehend the place of the Turkish IR scholars within the global IR discipline. This paper presents Turkey-related findings of the lastest survey, which was simultaneously conducted in 35 different countries between February and July 2018.
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Uluslararası İlişkilere Rusya'nın Gözüyle Bakmak ; Russia'S Perspective on International Relations
DergiPark: 437647 ; trakyasobed ; Uluslararası İlişkiler disiplini, kuruluşu ve gelişimi itibariyle Batıtarzı düşünce sistemiyle ilerlemiştir. Buna rağmen Batı dışı dünyanın dauluslararası ilişkiler üzerine çalışmaları mevcuttur. Bu çalışma tarihte vegünümüzde dünya politikasında önemli bir yere sahip olan Rusya Federasyonu'nundış politikasını, uluslararası ilişkiler üzerine kavramsallaştırmasını veeğitim süreçlerini ele alacaktır. Kavramsallaştırma ve eğitim süreçleri kendinehas çeşitli farklılıklar göstermektedir. Bu farklılıklar Türkiye'deUluslararası İlişkiler disiplinindeki bakış açısının çeşitlenmesine yardımcıolacaktır. ; The International Relations discipline has progressed withWestern-style thought system in terms of foundation and development.Nonetheless, the non-Western world still has works on international relations.This study will examine the foreign policy of the Russian Federation, which hasan important place in world politics in history and today, the Russianconceptualization of international relations and its educational process.Conceptualization and education processes show various differences from others.These differences will help to diversify the perspective of the InternationalRelations discipline in Turkey.
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International journal of social sciences: IJSS = Uluslararası sosyal bilimler dergisi : USBD
ISSN: 2548-0685
Border crossing: international journal of social sciences and humanities
ISSN: 2046-4444