Suchergebnisse

Today, Europe is living a new decisive time as it has been in its past after World War II, in search of unity in diversity in the name of a peace project to safeguard future. If, on the one hand, Europe expresses aspirations for profound changes in its external environment, in the domestic context, it ends up colliding with aspects linked to sovereignty and human rights; on the other hand, in European foreign policy, the model reveals the search to legitimize its action. Precisely, the objective and the motivation of this study seek, through the qualitative methodology in Political Science, to analyse and understand the current context of the European Union in the international system. In fact, it is identified that this new hierarchy of powers, in the reaffirmation of the Westphalian system, where economic power comes, is bound to consolidate the democratic development between the old and new times of international relations in the destiny of Europe. From the results obtained during the analysis, in order to face again the unpredictability of the world scenario, it is a reality that Europe must promote the re-encounter of an alternative role, in other words, to assume its initial project of European edification in the name of equality of circumstances and rights of its affirmation in the global arena.

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.

Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.

At the master thesis Lithuanian textile industry international competitiveness improving aspects are being researched. The meaning of textile industry international competitiveness to modern Lithuania economics is being described. During scientific sources analysis it was found that the industry's international competitiveness depends on factors such as relative or absolute advantages of the state (climate, geographical position, resources and self-sufficiency, etc.), new technologies in the production process, investments, government policy in the international competitiveness of industry . In order to assess the Lithuanian textile industry international competitiveness empirical surveys were disposed, which allowed the identification of the factors most affecting the country's textile industry and its competitiveness. It was also examined the practice of the various countries in textile industry international competitiveness improvement. The examination of the theoretical and practical aspects of the work is presented recommendations Lithuanian textile industry to increase international competitiveness. At the end of the thesis conclusions and suggestions were performed. Structure: introduction; textile industry international competitiveness improvement is modern Lithuanian economics priority; theoretical models, whitch can be used to improve textile industry international competitiveness; empirical researches used to evaluate the international competitiveness of Lithuanian textile industry; recommendations for Lithuanian textile industry international competitiveness improvement; conclusions and suggestions, references. Thesis consist of: 77 p. text without appendixes, 6 pictures, 19 tables, 46 bibliographical entries. Appendixes included.

At the master thesis Lithuanian textile industry international competitiveness improving aspects are being researched. The meaning of textile industry international competitiveness to modern Lithuania economics is being described. During scientific sources analysis it was found that the industry's international competitiveness depends on factors such as relative or absolute advantages of the state (climate, geographical position, resources and self-sufficiency, etc.), new technologies in the production process, investments, government policy in the international competitiveness of industry . In order to assess the Lithuanian textile industry international competitiveness empirical surveys were disposed, which allowed the identification of the factors most affecting the country's textile industry and its competitiveness. It was also examined the practice of the various countries in textile industry international competitiveness improvement. The examination of the theoretical and practical aspects of the work is presented recommendations Lithuanian textile industry to increase international competitiveness. At the end of the thesis conclusions and suggestions were performed. Structure: introduction; textile industry international competitiveness improvement is modern Lithuanian economics priority; theoretical models, whitch can be used to improve textile industry international competitiveness; empirical researches used to evaluate the international competitiveness of Lithuanian textile industry; recommendations for Lithuanian textile industry international competitiveness improvement; conclusions and suggestions, references. Thesis consist of: 77 p. text without appendixes, 6 pictures, 19 tables, 46 bibliographical entries. Appendixes included.

The IV International Workshop on Oil and Gas Depletion, that is held at Gulbenkian Foundation in Lisbon on the 19th and 20th May, 2005, is the fourth annual meeting promoted by ASPO, the Association for the Study of Peak Oil and Gas, with the organizing support of Geophysics Centre of Évora. Previous meetings were held at the University of Uppsala in 2002, Institut Français du Pétrole, Paris in 2003, and Bundesanstatt fur Geowissenschaften und Roshtoffe, Berlin in 2004. In this fourth annual edition, the core topics chosen for our works are: • Reality in Oil Exporting Countries: The Supply Limits • Impacts of Depletion in Oil Importing Countries: The Demand Pressure • How-Much Regular Oil and Non-Conventional Oil: Utopia versus Reality • The Case for Political Action: The Depletion Protocol • The World Past Peak Oil Age From Uppsala to Lisbon, the public perception of the serious threat impending on humankind as a result of the growing scarcity of fossil fuels has increased. And national and international authorities have slowly but perceptibly admitted and changed their discourse on the problematic availability of the energy required to run the world economy. But political consequences have not yet been addressed straightforwardly – when political action is ever increasingly urgent for putting in place the economical and social changes and technological infrastructure required for preserving wellbeing if not survival itself. For this reason, in this fourth edition of ASPO's annual meetings we called upon members of the political community to share their views on how political action might be taken at the required international level. As the starting point of this debate we have the Depletion Protocol - first proposed by Colin Campbell 10 years ago at a conference in London. It has surfaced in various guises since, named the Uppsala Protocol in 2002, on the occasion of the First International ASPO's Workshop, later also referred to as the Rimini Protocol. The organizers of this Workshop welcome all participants and thank all speakers who kindly accepted to contribute to this event and those participants who also offered their contributions. They thank Calouste Gulbenkian Foundation and Partex – Oil and Gas, for generously hosting this event and offering the valuable sponsorship which makes it possible. Thanks are also due to the staff of the Geophysics Centre of Évora and University of Évora who, along the past few months, has worked in preparation of the conditions to hold this event now and who, together with the staff of Gulbenkian Foundation, are making it through. The Organizing Committee May 2005