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To solve ecological problems the contribution of international organizations, national governments, civil organizations, companies,academic researchers, and individuals is required. The unsustainable buyer, consumer and user patterns have to be changed.Fortunately, nowadays there are more and more efforts on the part of consumers, according to the results of consumer researches ecologicalconsciousness of consumers is ascendant over the world. The ecologically conscious consumer segment persistently rises, andthis segment can be featured accurately not by demographic, but by psychographic variables. Individuals have several opportunitiesto lower own environment use, one form of it is proenvironmental purchasing behaviour (Buy eco-labelled products, organic food orenergy-efficient household appliances, refuse animal tested cosmetics, disposable products and plastic bags, etc.). According to ourresearch, the Hungarian population have positive general environmental attitudes and can be divided into five clusters: Neglectfultownspeople, Environment sensitive people, Distance-keeping inquirers, Doubters, and Responsibility-taking countrymen. Hungarianpeople are not environmentally conscious in their purchases. In demographics gender, age and education have a weak or possibly amedium, property status and residence has a strong, significant influence. Positive attitudes increase while negative attitudes decreasethe possibilities of such activities. ; To solve ecological problems the contribution of international organizations, national governments, civil organizations, companies,academic researchers, and individuals is required. The unsustainable buyer, consumer and user patterns have to be changed.Fortunately, nowadays there are more and more efforts on the part of consumers, according to the results of consumer researches ecologicalconsciousness of consumers is ascendant over the world. The ecologically conscious consumer segment persistently rises, andthis segment can be featured accurately not by demographic, but by psychographic variables. Individuals have several opportunitiesto lower own environment use, one form of it is proenvironmental purchasing behaviour (Buy eco-labelled products, organic food orenergy-efficient household appliances, refuse animal tested cosmetics, disposable products and plastic bags, etc.). According to ourresearch, the Hungarian population have positive general environmental attitudes and can be divided into five clusters: Neglectfultownspeople, Environment sensitive people, Distance-keeping inquirers, Doubters, and Responsibility-taking countrymen. Hungarianpeople are not environmentally conscious in their purchases. In demographics gender, age and education have a weak or possibly amedium, property status and residence has a strong, significant influence. Positive attitudes increase while negative attitudes decreasethe possibilities of such activities.