Suchergebnisse

The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globalized world. Concepts such as internal communication, external communication, brand communication, image communication, verbal and non-verbal communication are essential in analyzing and interpreting the phenomenon of global communication, representing indispensable tools for companies and people who develop, work and act in multicultural contexts.

The study focuses on the analysis of a minor literature selection. My application, being determined by the nature of the selected theme (the major historical literature, which offers important interpretative reference points, usually does not appeal to the repertory characteristic of the historiographic and mythologizing imagery), is also conditioned by a personal concern pertaining to the resurgence, in recent years, of this type of imagery that usually affects the perception of historicity as well as the structuring of civil society. The themes of postcommunist Dacianism represent a thin catalog of theories and motives, which primarily aim to the reinvention of the traditional historiographic discourse through the reinterpretation of the older or more recent archaeological discoveries from a Dacianist perspective. The anti-Semitic themes from the post-communist discourse disseminated especially in connection to the instauration of the communist regime in Romania, are connected to the new radicalisms as well. Publishers that promote nationalist, xenophobic, anti-Semitic, and fictional along with historical Dacianist literature are also responsible for the dissemination of extremist ideas using Dacianist rhetoric. This minor literature, ignored by the academic establishment, but benefiting from a large segment of culture consumers, has had appeal especially among adolescents attracted by the soteriological profile of Dacian heroes. The influence of texts can be explained by the manner in which major themes of the national historical discourse are vulgarized and reinterpreted from the perspective of some rhetoric of crises. The search for heroes in an ancient and hypothetical "golden age" (we refer to the Pelasgic Empire) is part of the already obsolete repertoire of mythological reconstructions. The refuge in the past (in fact, a sign of maladjustment and the inability for social and identitary reformulation) and sacrifice become the reference points for the socio-cultural behavior proposed in a world, which is considered hostile and conspiring. Anti-Semitic attitudes go hand in hand with the instances of identitary exacerbation produced on the traditional basis of victimology, on the Orthodoxist-Dacianist exaltations. We cannot but to be astonished by the nationalist mixture, which paradoxically combine Dacianism and Orthodoxism, or Dacianism and alternative religions, the latter occurrence being also violently anti-Semitic through its rejection of Judaism as a subversive and unilateral religion. In conclusion, post-communist Dacianism (promoted especially by the Dacia Revival International Society ), as an answer to the identitary crisis, fits into the autochtonist historiographic trend, while more radical approaches (see the extremist publications and the books recently published especially by the "Obiectiv" Publishing House from Craiova) are somehow closely related to both the "interwar prophetism", which they vulgarize, and to the legionary mystique too.