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Gambling is transcultural phenomenon existing for a thousands of years. Because of its influence on social and economical life gambling in all times balanced between acceptable and reprehensible activity. Nowadays gambling is legal activity and is regulated by the governments in majority of countries around the world. Internet and other forms of electronic communication became a common thing and has done a big influence on people's life in a few past decades. Gambling and internet synthesis led to new format. Modern gambling development with the help of electronic communication medias created internet gambling. It is fast developing gambling business field but yet has little research on it. Internet gambling development makes impact on our social life and creates new economical perspectives. That is why this development is actual to modern society. Objectives of this thesis: (1) To analyse the concept of gambling with reference to teorical literture. (2) To analyse activity and communication specific of internet gambling companies. (3) To define the clients or target groups of internet gambling companies and to describe those target groups characteristics. (4). To research 3 internet gambling companies (Betfair, Bet365 and Triobet) communication as a cases of success. (5) To define effective internet gambling communication strategies. Aim of this thesis – to descibe communication of internet gambling companies and characterise effective communication strategies. Thesis consists of three main parts: (1) Conception of gambling analysis on the basis of theorical knowledge. (2) Analysis of communication aspects of different internet gambling companies. On the basis of theorical knowledge. (3) Metodology of research and case studies of Betfair, Bet365, Triobet internet gambling companies.

Gambling is transcultural phenomenon existing for a thousands of years. Because of its influence on social and economical life gambling in all times balanced between acceptable and reprehensible activity. Nowadays gambling is legal activity and is regulated by the governments in majority of countries around the world. Internet and other forms of electronic communication became a common thing and has done a big influence on people's life in a few past decades. Gambling and internet synthesis led to new format. Modern gambling development with the help of electronic communication medias created internet gambling. It is fast developing gambling business field but yet has little research on it. Internet gambling development makes impact on our social life and creates new economical perspectives. That is why this development is actual to modern society. Objectives of this thesis: (1) To analyse the concept of gambling with reference to teorical literture. (2) To analyse activity and communication specific of internet gambling companies. (3) To define the clients or target groups of internet gambling companies and to describe those target groups characteristics. (4). To research 3 internet gambling companies (Betfair, Bet365 and Triobet) communication as a cases of success. (5) To define effective internet gambling communication strategies. Aim of this thesis – to descibe communication of internet gambling companies and characterise effective communication strategies. Thesis consists of three main parts: (1) Conception of gambling analysis on the basis of theorical knowledge. (2) Analysis of communication aspects of different internet gambling companies. On the basis of theorical knowledge. (3) Metodology of research and case studies of Betfair, Bet365, Triobet internet gambling companies.

The topic of the work is of great interest, since further development of information society and information presentation techniques in cyberspace leads to new forms of violations. Main questions that arise are related to stopping such violations and preventive measures that can be applied. The main goal of the work is to expose the role of the internet service providers in the fight against illegal distribution of intellectual property, to analize the limits of their liability and preventive possibilities. The paper dicusses the violations that occur in cyberspace and especialy infringements of intellectual property rights. Also the paper discusses the technical methods of intellectual property protection in cyberspace and their application. Given the analyzed infringements and protection measures, the paper also analyzes the role of internet sevice providers in applying these protective measures and the liability limits. The paper introduces the national and European Union case law relating situations in which it requires to establish internet service providers liability and established obligations legitimacy. The work analyzes the existing regulation on European level and on individual national levels, as well as regulation in non-European Union countries law.

The topic of the work is of great interest, since further development of information society and information presentation techniques in cyberspace leads to new forms of violations. Main questions that arise are related to stopping such violations and preventive measures that can be applied. The main goal of the work is to expose the role of the internet service providers in the fight against illegal distribution of intellectual property, to analize the limits of their liability and preventive possibilities. The paper dicusses the violations that occur in cyberspace and especialy infringements of intellectual property rights. Also the paper discusses the technical methods of intellectual property protection in cyberspace and their application. Given the analyzed infringements and protection measures, the paper also analyzes the role of internet sevice providers in applying these protective measures and the liability limits. The paper introduces the national and European Union case law relating situations in which it requires to establish internet service providers liability and established obligations legitimacy. The work analyzes the existing regulation on European level and on individual national levels, as well as regulation in non-European Union countries law.

The Internet gambling problems, analyzed in this article, lead to exploration and comparison of the alternatives of the Internet gambling regulation and its prohibition, taking into account the experience of United States of America, which prohibited Internet gambling in 2006. The ineffectiveness of the prohibition is analyzed in this article, while looking for the most effective measures of control over Internet gambling, as well as for the measures securing the most vulnerable social groups against negative impact of gambling. The results of the research have encouraged drafting of an ideal theoretical concept of Internet gambling control. Legal regulation on Internet gambling, applicable within the territory of the Republic of Lithuania, is not progressive; the local Law on the games of chance currently bans all gambling activities, except for the ones explicitly described in the law, but participation in Internet gambling is not prohibited. The ambiguity of the law leads to an inability of the National gaming control commission to deal with foreign Internet gambling providers. Thus, there is an objective need for creation and implementation of new and effective Internet gambling regulation. Finally, the article deals with Internet gambling prevalence and its regulation tendencies in the world that are important indicators for the Lithuanian legislator, which accordingly is being encouraged to take some regulatory steps, dealing with Internet gambling.

The Internet gambling problems, analyzed in this article, lead to exploration and comparison of the alternatives of the Internet gambling regulation and its prohibition, taking into account the experience of United States of America, which prohibited Internet gambling in 2006. The ineffectiveness of the prohibition is analyzed in this article, while looking for the most effective measures of control over Internet gambling, as well as for the measures securing the most vulnerable social groups against negative impact of gambling. The results of the research have encouraged drafting of an ideal theoretical concept of Internet gambling control. Legal regulation on Internet gambling, applicable within the territory of the Republic of Lithuania, is not progressive; the local Law on the games of chance currently bans all gambling activities, except for the ones explicitly described in the law, but participation in Internet gambling is not prohibited. The ambiguity of the law leads to an inability of the National gaming control commission to deal with foreign Internet gambling providers. Thus, there is an objective need for creation and implementation of new and effective Internet gambling regulation. Finally, the article deals with Internet gambling prevalence and its regulation tendencies in the world that are important indicators for the Lithuanian legislator, which accordingly is being encouraged to take some regulatory steps, dealing with Internet gambling.

In the Times of struggle between neoliberal capitalism and global civil movement Questions regarding global governance and the possibility of global democracy are of specific concern. Currently, many social movements are organized around human rights under a variety of platforms (i.e., labor, indigenous rights). It is my contention that the need for transnational multi-issue movements is evident in the struggle for global democracy. The Internet is an important resource for the mobilization of mass global movements because it allows for quick and broad dissemination of information. Network society as a society in which a combination of social and media networks shapes its prime mode of organization and most important structures at all levels (individual, organizational and societal). It is necessary to understand nature of network society and its dynamics to further look at its influence on emerging social movements. Power is the condition and limit of politics, culture and authority. Power seeps through and around all forms of subjectivity, at times bringing opposites into conflict in a way that reinforces the fundamental flow of power. Power concerns not immediately obvious forms of politics, culture and authority but the structures that condition and limit these three. Grassroots activism exists in constant flows of power. Democracy is invented and reinvented between the demands of those without power and the limitations those with power try to impose. How are these two almost obsessively analysed figures of politics "the grassroots and democracy" transformed by being digitised and sent into cyberspace. Here arises global civil movement against neoliberal globalisation. This movement is not opposed to globalisation per se but instead is developing a new internationalism in the course of challenging the neoliberal nature of contemporary globalisation. This challenge is producing a universalising dynamic which is moving the movement beyond being a series of isolated militant particularist struggles. It consists of many different internet social movements united by using information and communication technologies and one goal counter the neoliberal power dominance

In the Times of struggle between neoliberal capitalism and global civil movement Questions regarding global governance and the possibility of global democracy are of specific concern. Currently, many social movements are organized around human rights under a variety of platforms (i.e., labor, indigenous rights). It is my contention that the need for transnational multi-issue movements is evident in the struggle for global democracy. The Internet is an important resource for the mobilization of mass global movements because it allows for quick and broad dissemination of information. Network society as a society in which a combination of social and media networks shapes its prime mode of organization and most important structures at all levels (individual, organizational and societal). It is necessary to understand nature of network society and its dynamics to further look at its influence on emerging social movements. Power is the condition and limit of politics, culture and authority. Power seeps through and around all forms of subjectivity, at times bringing opposites into conflict in a way that reinforces the fundamental flow of power. Power concerns not immediately obvious forms of politics, culture and authority but the structures that condition and limit these three. Grassroots activism exists in constant flows of power. Democracy is invented and reinvented between the demands of those without power and the limitations those with power try to impose. How are these two almost obsessively analysed figures of politics "the grassroots and democracy" transformed by being digitised and sent into cyberspace. Here arises global civil movement against neoliberal globalisation. This movement is not opposed to globalisation per se but instead is developing a new internationalism in the course of challenging the neoliberal nature of contemporary globalisation. This challenge is producing a universalising dynamic which is moving the movement beyond being a series of isolated militant particularist struggles. It consists of many different internet social movements united by using information and communication technologies and one goal counter the neoliberal power dominance

The Internet intelligence of the Lithuanian government and governmental information accessibility to the wider public are analysed and compared with the situation in the EU countries. Based around a standard for EU countries questionnaire, the different Internet activities of the Seimas, the President office and Lithuanian ministries are investigated and compared with findings of West European countries. The findings show, that the Seimas and the President office closely approach EU countries average level according to Internet intelligence. The analysis shows however most of Lithuanian ministries poorly use Internet feedback from society.

The Internet intelligence of the Lithuanian government and governmental information accessibility to the wider public are analysed and compared with the situation in the EU countries. Based around a standard for EU countries questionnaire, the different Internet activities of the Seimas, the President office and Lithuanian ministries are investigated and compared with findings of West European countries. The findings show, that the Seimas and the President office closely approach EU countries average level according to Internet intelligence. The analysis shows however most of Lithuanian ministries poorly use Internet feedback from society.

In this thesis, I analyze the relation between internet media and politics. Historical context of the Internet evolution is used as a means to understand the sources of its influence. The analysis of the outcomes of social movements formation on digital space, the possibilities to expand democracy, attempts of government to control over information flow on the Internet, and its conflict with opposing forces is used for better understanding of politics power over the Internet. Influence of networked society on national internal and external policy, and new forms of politics is also reviewed. The tight bond between internet media and politics is found in research of politics influence on internet and internet impact on politics.

In this thesis, I analyze the relation between internet media and politics. Historical context of the Internet evolution is used as a means to understand the sources of its influence. The analysis of the outcomes of social movements formation on digital space, the possibilities to expand democracy, attempts of government to control over information flow on the Internet, and its conflict with opposing forces is used for better understanding of politics power over the Internet. Influence of networked society on national internal and external policy, and new forms of politics is also reviewed. The tight bond between internet media and politics is found in research of politics influence on internet and internet impact on politics.

In this thesis, I analyze the relation between internet media and politics. Historical context of the Internet evolution is used as a means to understand the sources of its influence. The analysis of the outcomes of social movements formation on digital space, the possibilities to expand democracy, attempts of government to control over information flow on the Internet, and its conflict with opposing forces is used for better understanding of politics power over the Internet. Influence of networked society on national internal and external policy, and new forms of politics is also reviewed. The tight bond between internet media and politics is found in research of politics influence on internet and internet impact on politics.

In this thesis, I analyze the relation between internet media and politics. Historical context of the Internet evolution is used as a means to understand the sources of its influence. The analysis of the outcomes of social movements formation on digital space, the possibilities to expand democracy, attempts of government to control over information flow on the Internet, and its conflict with opposing forces is used for better understanding of politics power over the Internet. Influence of networked society on national internal and external policy, and new forms of politics is also reviewed. The tight bond between internet media and politics is found in research of politics influence on internet and internet impact on politics.

The object of research paper is the diaries of internet. The purpose of work is to analyze the internet diaries as individualized form of communication in the public space. The main tasks of work are: to research the concept of communication, to discuss the communication in the conventional and public space; to analyze the tendency of development of traditional and internet diaries; to define their concepts; to analyze the communication of individual in the traditional and internet diary.; to discuss and show the functions of internet diaries and it's place in modern media; to compare internet diaries with traditional diaries; to analyze internet diaries according to chosen methods of records analyzes. The usage of records analyses according to synthetic and comparative methods and analyzes of qualitative scientific articles show that those internet diaries which more than ten years were existing in the word, emerged in Lithuanian internet sites two years ago, also called "blogs", today are becoming popular internet development directions and the unique channel for information spread. Previously, diaries were just for individual usage, today they open new communication channel in the public space. It is characteristic to the diaries that individualized content in the internet becomes public. Everyone can write, edit and publish there own individual thoughts, opinions, attitudes on the internet. Also, they can share the information with other internet consumers. The internet diaries are changing the attitude of society towards traditional media and becoming the suitable instrument for politicians and business. The content of internet diaries can change the balance of power in the media. The journalists not only write diaries on the internet, but also search for the news there. The opportunities for internet diaries are huge in Lithuania. According to statistical data we can confirm that not only personal, but also organization's editorial diaries will become popular. Also, more political content "blogs" diaries will emerge. The popularity of such sites can't be distinguished from the development of public relations and advertisement on the internet; companies or individuals who has their own diaries will be able to get in touch much more easier with important audience; constantly exchange the important news with the company or individual; to influence the opinion of society or its particular group; increase the popularity of company or individual; lighten its activities; directly communicate with the audience concerned; to hear various opinions and react to them; to create the image you want. The survey analysis of internet diaries disclosed that Lithuanian internet diaries can be classified according to authorship into collective and individual. Collective internet diaries can be of three types: editorial, organizational and collective; individual internet diaries are private and professional. According to the topic internet diaries can be of particular topic and miscellaneous, according to the way of presentation of information – textual and audiovisual. The content analysis of internet diaries show that in the individual diaries the main topics are everyday life, leisure time, politics, information of technologies. In the diaries of editorial offices the most urgent topics are various news, the topics of organization's newspapers are related to its activities, production and the creation of organization's image and the communication with direct and potential clients. The research paper can be useful for scientists of informational technologies, for lectures and students of information and communication subjects.