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We present an overview of media literacy definitions and related concepts and
strive to consolidate them to create a comprehensive media literacy definition.
Selected insights are then offered into the formation of media literacy, which we
acquired as part of qualitative research into young people's media repertoires.
First, we summarise a brief history of literacy and its social function, allowing
us to understand the phenomenon and role of new literacies. We next outline
existing definitions of media literacy, which we critically position in the context of
their origin. We continue by briefly presenting educational policies and media
literacy and conclude with insights into the contexts of youth media literacy,
focusing on their media experiences and incentives within families, education,
and among peers.

Abstract. The article examines how the landscape of social networks has significantly transformed the job search process. The objective of the study was to evaluate attitudes to searching for a job on social media with a focus on students attending the Faculty of Economics, University of Prishtina. The findings indicate that selfperceived level of social media activity is associated with time spent on social networks, and that unemployed individuals are more likely than those with jobs to use social media. The results show the most popular methods used for job searching were social media networks and online job portals. A noteworthy finding is that even individuals who do not use social networks recognise the importance of maintaining a professional profile on social media when it comes to searching for work. The study's findings hold implications for both job seekers and employers by highlighting the importance of using social media while searching for a job, necessitating strategic investments in online platforms, customised support programmes harnessing these platforms, enhanced digital literacy, and continuous research to adapt policies in response to evolving social media trends among job seekers.
Keywords: social media, job searching, recruitment, digitalisation