Suchergebnisse

Am 7. März wurde an der University of Malaya in Kuala Lumpur eine Gesundheitsinitiative, die sich gegen die geplanten Maßnahmen der Regierung zur Privatisierung des Gesundheitswesens wendet, ins Leben gerufen. In der Bürgerinitiative sind Berufstätige aus dem Gesundheitssektor, Nichtregierungsorganisationen, Akademiker und Einzelpersonen engagiert, darunter die Malaysian Medical Association sowie die Malaysian Nurses Union. Es wurde das bereits im Herbst letzten Jahres vorgeschlagene und veröffentlichte »Citizens' Health Manifest« (Gesundheitsmanifest)* der Öffentlichkeit vorgestellt, welches bereits 43 Organisationen und 87 Personen unterzeichnet haben. Im folgenden veröffentlichen wir die in der Zeitschrift ALIRAN Monthly vom April erschienene Presseerklärung.

3. To comment on the vast number of pictures covering no less than 40 pages, Denys Lombard has composed a lengthy and detailed report, which simultaneously gives an overall picture of the whole history of the Indonesian as well as the Malaysian cinema.

The article is devoted to the reforms in the field of higher education in the countries of Southeast Asia, which allows these countries to gain a leading position in the modern world. It should be noted that domestic studies on this topic are not enough. Particular attention is paid to the study of the education system during the period of British colonization, as well as after the Second World War and during the independence of Malaysia. The Malaysian Government's Vision 2020 project clearly outlines the importance of studying religion as an integral component of secondary education. An attempt was made to reveal the essence and features of this project for the Malaysian multi-faith society. The author analyzes the initiative to reform the education system in Malaysia, aimed at developing the so-called Smart schools designed to improve student learning skills.

Current political developments in Malaysia, outlining foreign and defense policy orientations.

This article identifies and examines factors important to the collaborative process. It does so by treating Malaysia's performance and management delivery unit (PEMANDU) – which is an agent that played a central role in economic and government transformation programmes – as a prism from which to identify essential components of collaboration. By examining PEMANDU's various initiatives together with descriptions of two cases on collaboration, the article concludes that facilitative leadership and one-of-a kind organizational design are necessary but not sufficient conditions for a successful collaborative-governance endeavor. Institutionalizing collaborative governance remains problematic. This is because even though collaborative governance is nested within the country's larger development concerns, the issues of trust, legitimacy and regime change have made collaborative governance a still nascent tool for public-sector reform effort.

2. Secondly we introduce four poems written during his trip Malaysia this year and which are inédit.

The idea of being a pretty boy was hailed as a regional privileged male ideal in Asia after the booming of Korean wave in late 1990s that saw Korean drama featuring men that openly embrace both masculine and feminine traits. They were often described as tall, possessing a slim feminine face, fashionable and romantic. While the pretty boy image was seen as a form of 'new masculinity' that acknowledged women equally, however, critical qualitative content analysis of popular Korean dramas in Malaysia, Moon Embracing the Sun (2012) and The Heirs (2013) revealed that these Korean men were feminised through the use of constant fragmented and close-up shots, and also through the use of bright and colourful costume. Although they did not hide their emotions, however, this performance only took place in the private sphere. As much as the metrosexual tried hard to disassociate themselves with the notion of femininity and queerness, the idea of being a pretty boy showed similar disavowal-masculinity is maintained through high-ranked social position despite there is an acceptance of a more feminised appearance.

This study aims to investigate the impact of social media marketing activities (SMMAs) on purchase intention of skincare products among Indonesian young adults. The secondary objective of this study is to investigate the mediating effect of subjective norms, perceived behavioral control, brand awareness, and social brand engagement on the relationship between social media marketing activities on purchase intention of skincare products. Despite its popularity in the Indonesian market, the study on the impact of social media marketing activities on purchase intention of skincare products among Indonesian young adults has not been completely investigated and is still limited in Indonesia. This study adopts a quantitative crosssectional method. A total of 271 responses were collected from the respondents aged 18 to 34 years old through non-probability sampling. It was found that social media marketing activities (SMMAs) have a positive significant impact on purchase intention of skincare products among Indonesian young adults. Additionally, the relationship between social media marketing activities and purchase intention was significantly mediated by subjective norms, perceived behavioral control, brand awareness, and social brand engagement. The findings of this study will assist skincare brands' marketers and future researchers to have useful insight into the impact of social media marketing activities on purchase intention of skincare products.