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"Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--

"Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture When you assign Connect you can be confidentóand have data to demonstrateóthat your students, however diverse, are acquiring the skills, principles, and critical processes that constitute effective communication. This leaves you to focus on your highest course expectations. TAILORED TO YOU. Connect offers on-demand, single sign-on access to studentsówherever they are and whenever they have time. With a single, one-time registration, students receive access to McGraw-Hillís trusted content. EASY TO USE. Connect seamlessly supports all major learning management systems with content, assignments, performance data, and LearnSmart, the leading adaptive learning system. With these tools you can quickly make assignments, produce reports, focus discussions, intervene on problem topics, and help at-risk studentsóas you need to and when you need to. Introduction to Mass Communication: Media Literacy and Culture SmartBook 2.0"--

Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.

Against and Beyond: Subversion and Transgression in Mass Media, Popular Culture and Performance is a collection of fourteen essays by scholars representing a number of disciplines discussing transgression and subversion in film, television, music, theatre and digital media. Moving across major political and cultural movements of the 20th century, the book addresses a global need for transgression and subversion in our times. Applying theories of Freud, Lacan, Kristeva, Foucault, Adorno and H

Cover -- Half-Title -- Series -- Title -- Copyright -- Contents -- Introduction -- 1 Culture Is (Not) the Media -- 2 Media Is (Not) the Culture -- 3 Media Representation and Its Cultural Consequences -- 4 Filming Culture -- Conclusion: The Tangled Web -- Notes -- References -- Author Index.

Theoretical foundations. Mass Communication Theory and Research: Concepts and Models / by Bradley S. Greenberg and Michael B. Salwen -- Thinking About Theory / by Steven Chaffee -- Violence and Sex in the Media / by Jennings Bryant and R. Glenn Cummins -- Cultivation Analysis: Research and Analysis / by Nancy Signorielli and Michael B. Morgan -- Uses and Gratifications / by Zizi Papacharissi -- The Agenda-Setting Role of the News Media / by Sebastian Valenzuela and Maxwell McCombs -- Building Public Affairs Theory / by Elizabeth L. Toth -- Political Marketing: Theory, Research and Applications / by Bruce 1. Newman and Richard M. Perloff -- Social Science Theories of Traditional and Internet Advertising / by Shelly Rodgers, Esther Thorson, and Yun Jin --