EVALUATING MASS MEDIA CAMPAIGNS
In: Bulletin international des sciences sociales, Band 7, Heft 3, S. 417-430
ISSN: 1011-114X
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In: Bulletin international des sciences sociales, Band 7, Heft 3, S. 417-430
ISSN: 1011-114X
In: Challenge: the magazine of economic affairs, Band 5, Heft 4, S. 13-17
ISSN: 1558-1489
In: The public opinion quarterly: POQ, Band 13, Heft 2, S. 328
ISSN: 1537-5331
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 13, Heft 2
ISSN: 0033-362X
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 32, Heft 4, S. 479-486
ISSN: 0196-3031, 0022-5533
In: Journalism quarterly, Band 32, Heft 4, S. 479-486
Costa Rica and El Salvador lead the way among the five Central American republics in development of communication agencies. The political, social and economic conditions which affect the media are analyzed by an Indiana University journalism professor long familiar with the Latin American press and radio
In: Journal of broadcasting: publ. quarterly, Band 2, Heft 2, S. 110-110
ISSN: 2331-415X
In: Studies in citizen participation in international relations 4
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 36, Heft 3
ISSN: 0196-3031, 0022-5533
In: The public opinion quarterly: POQ, Band 21, Heft 3, S. 432-434
ISSN: 1537-5331
In: Journalism quarterly, Band 35, Heft 1, S. 49-121
The author discusses the application of the methodology of economics in studies of the mass media, and the problems arising out of the conflict between outside and inside points of view. Recent economic studies of the media are listed and topics for future research are suggested.
In: Journalism quarterly, Band 36, Heft 3, S. 291-294
Not a single mass medium sells its products or its services according to the principles involved in the laws of Supply and Demand or in the calculation of the different cost factors. The authors, who are both newspapermen and economists, urge more theory development in communications economics.
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 15, Heft 1
ISSN: 0033-362X
In: The public opinion quarterly: POQ, Band 15, Heft 1, S. 105
ISSN: 1537-5331
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 33, Heft 4, S. 442-455
ISSN: 0196-3031, 0022-5533