Suchergebnisse

Costa Rica and El Salvador lead the way among the five Central American republics in development of communication agencies. The political, social and economic conditions which affect the media are analyzed by an Indiana University journalism professor long familiar with the Latin American press and radio

The author discusses the application of the methodology of economics in studies of the mass media, and the problems arising out of the conflict between outside and inside points of view. Recent economic studies of the media are listed and topics for future research are suggested.

Not a single mass medium sells its products or its services according to the principles involved in the laws of Supply and Demand or in the calculation of the different cost factors. The authors, who are both newspapermen and economists, urge more theory development in communications economics.

What happened to the writer and the quality of his work when a substantial reading public developed in 18th-century England for newspapers, books and magazines? Here is described the turn from initial optimism to pessimism on the part of authors who saw literary tastes lowered by mass consumption.

Content categories were developed and used to explore what mass media are saying about mental health problems. Radio and TV samples were found to carry larger percentages of relevant material than newspaper and magazine samples, and certain kinds of attitudes seemed to dominate in all media.

This report compares some aspects of mass media behavior among four segments of the population. The studies were carried out at the University of Minnesota under a grant from the Office of Naval Research. They were directed by Dr. Ralph O. Nafziger, now journalism director at Wisconsin.