Suchergebnisse

Table of Contents -- Editor's Foreword -- Conference Participants -- Session One. Public and Mass Media Uses of the Behavioral Sciences -- 1. The Potential Public Uses of the Behavior Sciences - Marvin Bressler -- 2. Newspaper Journalism and the Behavioral Sciences - Richard C. Wald -- 3. A Review of Session One - Ben H. Bagdikian, John W. Riley, Jr. -- Session Two. Social Issues and the Mass Media -- 4. Implications for the Mass Media of Research on Intergroup Relations and Race - Robin M. Williams, Jr. -- 5. Social Class and Serious Mental Disorder - Melvin L. Kohn

Even at the low development level of a small Andean village, there are persons receiving messages from the modern mass media. The study suggests that the process of media audience building may be fundamentally the same in this quite different culture as in the United States.