Suchergebnisse

The frame of reference of the Royal Commission on Bilingualism and Bicul‐turalism postulates that both French‐speaking and English‐speaking Canadians have within their reach mass media that allow for their cultural development. This study examines the validity of this assertion by comparing it with observations related to mass media consumption among Montrealers. Diffusion techniques, even though unilingual, could be bicultural in their content and thus serve as instruments for reciprocal knowledge for anglophones and francophones. This does not seem to be the case. The objective of knowing one another could also rest upon the bilingualism of individuals and the consumption of media in both languages. A unilingualism‐bilingualism scale was constructed to evaluate this possibility. Among all linguistic groups, even the equilingual ones, there are very few who watch TV programmes and read newspapers in both languages. Unilin‐guals and bilinguals other than equilinguals mostly consume mass media products in the language they know best. The linguistic factor alone is incapable of explaining the attraction of the francophones for the English‐speaking media, nor does it offer satisfactory explanations for the behaviour of the equilinguals.Le cadre de référence de la Commission d'enquête sur le bilinguisme et le biculturalisme prétend que les Canadiens anglophones et francophones disposent des mass media qui leur permettent de se développer culturellement. La présente étude essaie d'en mesurer l'adéquation avec certains faits relatifs à la consommation des mass media chez les Montréalais. Les techniques de diffusion, tout en étant unilingues, pourraient être biculturelles dans leur contenu et ainsi servir d'instruments de connaissance réciproque pour les Canadiens anglophones et francophones. Telle ne semble pas être la situation. L'objectif de connaissance réciproque pourrait aussi reposer sur le bilinguisme des individus et la consommation des media dans les deux langues. Une échelle d'unilinguisme‐bilinguisme a été constituée. Chez tous les groupes linguistiques, même les équilingues, il y a peu de consommateurs de la télévision et des journaux dans les deux langues. Les unilingues et les bilingues autres que les équilingues consomment surtout dans les langues qu'ils comprennent le mieux, mais le f acteur linguistique reste inadéquat pour expliquer l'attrait des médiums de langue anglaise sur les francophones de même que le comportement des équilingues.

Mass media (MM) have been described as all-pervasive cultural institutions which both reflect & project society's values. They are shown to have played a role throughout history, whenever new developments have threatened established values, & often are singled out as important facilitators & accelerators of social change. As such, it is not surprising that various charges have been leveled against the MM for their purported role in the recent & significant escalation of psychoactive drug use & abuse. Some critics have attempted to relate the act of viewing or experiencing the MM to problems of drug use; others have focused their charges on, & label as villains, the contents of the media, as in advertising, TV entertainment, & popular song lyrics. Some of these accusations are examined, & the issues & the evidence in the current controversy over the role of MM in the use & abuse of psychoactive drugs are explored. HA.

Mass media have been described as all- pervasive cultural institutions which both reflect and project society's values. They are shown to have played a role throughout history, whenever new developments have threatened established values, and often are singled out as important facilitators and accelerators of social change. As such, it is not surprising that various charges have been leveled against the mass media for their purported role in the recent and significant escalation of psychoactive drug use and abuse. Some critics have attempted to relate the act of viewing or experiencing the mass media to problems of drug use; others have focused their charges on, and label as villains, the contents of the media, as in advertising, television entertainment and popular song lyrics. The intent of this paper is to examine some of these accusations and to explore the issues and the evidence in the current con troversy over the role of mass media in the use and abuse of psychoactive drugs.

Media growth trends over the past 20 yrs (1950-70) are examined to determine whether they can be interpreted via the 3-stage theory (Colin Clark, CONDITIONS OF ECONOMIC PROGRESS, London: Macmillan, 1957, & others, eg, Daniel Bell). According to this theory, the US entered the 3rd stage (marked by a rapid shift of the work force away from the mfg sector toward the service sector) after WWII. The service sectors are great consumers of specialized media, but do not further the rapid growth of mass communication. On the basis of the theory's propositions, a rapid growth in specialized media & a slowing of the growth of the MM can be expected. Data on volume & growth rate of the gross nat'l product, educ, personal message & mass media systems in the US for 1950-70 support the 3-stage theory. In every case, the growth rate of the more specialized media increased relative to the growth rate of the mass media. The masss media are actually shrinking in size relative to the total economy. The study of modern communication systems should broaden into an analysis of the telephone system, the office communication system, & the perspectives of a total communication system in which the individual in our society is a communicator with a very powerful set of media tools. 7 Tables. Modified HA.