Suchergebnisse

This book opens with a general introductory overview of the mass media in Africa which traces major developments in the modern mass media of Africa from colonial times to the present. After this general introduction, the book is sub-divided into six parts, each of which focuses on one central theme. While Part I focuses on mass media and government in Africa (particularly in Nigeria), Parts II and III focus on communication policy, mass media and development; global newsflow and comparative journalism, respectively. While Part IV focuses on public relations, advertising, marketing and management, Parts V and VI focus on language, writing and culture; communication training and research

This book provides an analysis of the relationship between mass media and political development in Hong Kong, with emphasis on the print media. The author states a minimal integration between the political and mass media system. As Hong Kong will be given back to the People's Republic of China in 1997, this system will have to be restructured. The author discusses the issues of this task. (DÜI-Pff)