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The author of this article makes review and compares some articles from the most influent and popular German newspapers, concerning the last local elections in Russia. This event is presented from the point of view of different political trends and their attitude to elective democracy in Russia.

Scale and intensity of politicisation of mass media, mediasation of political life causes necessity of scientific judgement of a political role of journalism for a modern life. Investigating the nature of influence of reports of information on an audience in elections, the author notices the maximum rapprochement and partial crossing at level of the subject of electoral and information spaces that allows to consider an audience of mass media as the independent subject of electoral process. = Отмечается, что масштабность и интенсивность политизации средств массовой информации, медиатизация политической жизни обусловливают необходимость научного осмысления политической роли журналистики в современном мире. На основании исследования природы воздействия информационных сообщений на аудиторию в период выборов делается вывод о максимальном сближении и частичном пересечении на уровне субъекта электорального и информационного пространств, что позволяет рассматривать аудиторию СМИ как самостоятельный субъект электорального процесса.

The article is devoted to the most burning issue of the world amid the global crisis: economic, financial, political. Within the ranks of social linguistics we investigate the American and British behaviour in the Middle East which caused the Iraq Inquiry Commission in November, 2009. ; Статья посвящена одному из ключевых мировых событий последних дней: созданию независимой комиссии по расследованию обстоятельств войны в Ираке. Авторы проводят социолингвистический анализ дискурса СМИ, относящегося к этому событию.

In article by means of the content-analysis reflection of processes of religious life in Republic Kazakhstan from «Financial Times» and «Boston Globе» is considered. Author considers an image of a policy of the Kazakhstan state in the religious field, formed on the basis of publications of «Financial Times» and «Boston Globе». The author analyzes political sense of materials from these newspapers. She poses the question on definition of criteria for an estimation of the information presented by mass-media. ; В статье с помощью контент-анализа исследуется отражение процессов религиозной жизни в Республике Казахстан на страницах газет «Financial Times» и «Boston Globе», а также образ политики казахстанского государства, формирующийся на основе публикаций этих изданий. Автор анализирует политический смысл публикаций указанных изданий. Ставится вопрос об определении критериев для оценки информации, представленной СМИ.

At the present stage of development of political and socio-psychological life of oursociety, actually there is no popularization of technologies which will give the set of instrumentsto the one who is the carrier of social and state values (the official representative ofthe power, the journalist, the teacher, the instructor). Frequently the one who is entrustedwith the function of formation of value orientations by the state and society, simply doesn'tknow, how he should influence the representatives of youth to help them to overcome stereotypicestimations of terrorist threats, defective values of various youth subcultures, notalways admissible ideals imposed by mass-media. To make the state and society able toresist those negative influences which influence the youth more and more aggressively, itis necessary to develop the technologies of influence focused on convincing effect. ; На современном этапе развития политической и социально-психологической жизни нашего общества фактически нет популяризации технологий, которые дадут инструментарий тому, кто является носителем общественных и государственныхценностей (официальный представитель власти, журналист, учитель, преподаватель). Зачастую тот, на кого возлагаются государством и обществом функции формирования ценностных ориентаций, просто не знает, как именно он должен воздействовать на представителей молодежи, чтобы помочьим преодолеть стереотипные оценки террористических угроз, ущербные ценности различных молодежных субкультур, далеко не всегда приемлемые идеалы, навязываемые СМИ. Для того чтобы государство и общество могло противостоятьтем негативным влияниям, которые в настоящее время все более и более агрессивно воздействуют на молодежь, необходимо разрабатывать технологии воздействия, ориентированные на убеждающий эффект.

The authors present a brief history of independent Kazakhstan and the development of the means of mass information there. At the beginning of December 2010, the Organization for Security and Co-operation in Europe summit took place in Astana. Kazakhstan had chaired the OSCE for a year, enjoying an opportunity to present itself as an ambitious and active player on the international arena. Despite the lack of measurable results, both the Astana summit and the chairing of the organization, which required considerable organizational efforts, turned out to be a test which the entire state apparatus successfully passed and a significant stimulus for its development. That Kazakhstan has been successful also with respect to the development of the media, at least as far as possible, can be proven by the organization of the 9th Media Forum in April 2010, which attracted approximately 450 representatives from around the globe. The Kazakh government pays particular attention to the development of the information infrastructure, which provides a guarantee that the country will participate in the global information space as a full member. ; The authors present a brief history of independent Kazakhstan and the development of the means of mass information there. At the beginning of December 2010, the Organization for Security and Co-operation in Europe summit took place in Astana. Kazakhstan had chaired the OSCE for a year, enjoying an opportunity to present itself as an ambitious and active player on the international arena. Despite the lack of measurable results, both the Astana summit and the chairing of the organization, which required considerable organizational efforts, turned out to be a test which the entire state apparatus successfully passed and a significant stimulus for its development. That Kazakhstan has been successful also with respect to the development of the media, at least as far as possible, can be proven by the organization of the 9th Media Forum in April 2010, which attracted approximately 450 representatives from around the globe. The Kazakh government pays particular attention to the development of the information infrastructure, which provides a guarantee that the country will participate in the global information space as a full member.