Suchergebnisse

Theoretical foundations. Mass Communication Theory and Research: Concepts and Models / by Bradley S. Greenberg and Michael B. Salwen -- Thinking About Theory / by Steven Chaffee -- Violence and Sex in the Media / by Jennings Bryant and R. Glenn Cummins -- Cultivation Analysis: Research and Analysis / by Nancy Signorielli and Michael B. Morgan -- Uses and Gratifications / by Zizi Papacharissi -- The Agenda-Setting Role of the News Media / by Sebastian Valenzuela and Maxwell McCombs -- Building Public Affairs Theory / by Elizabeth L. Toth -- Political Marketing: Theory, Research and Applications / by Bruce 1. Newman and Richard M. Perloff -- Social Science Theories of Traditional and Internet Advertising / by Shelly Rodgers, Esther Thorson, and Yun Jin --

"Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States.Focuses on past and current mass media representations of social groups; Provides an overview of key theories that have guided research in mass media representations and stereotyping; Discusses the impact new media has on representation and how technology is giving a new voice to various social groups; Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals; Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students; Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi "--

Discusses the way the mass media treats social problems, its contribution to causing and curing social problems, and its use by concerned organisations and groups wishing to act to reduce social problems. It brings together a wide range of topics including racism, sexism, poverty, violence, pornography, the educational disadvantaged, and crime and justice.

American Indians and the Mass Media explores Native experience and the mainstream media's impact on American Indian histories, cultures, and communities. Chronicling milestones in the relationship between Indians and the media, some of the chapters employ a historical perspective, and others focus on contemporary practices and new technologies. Particularly valuable are the essays highlighting authentic tribal voices in current and future media. Mark Trahant chronicles the formation of the Native American Journalists Association, perhaps the most important early Indian advocacy organization, which he helped found. Including discussion questions for each essay and an extensive bibliography, American Indians and the Mass Media is a unique educational resource.

This fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups.The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control.Providing a review of the nature and content of political communications and of recent the

The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality T

This book examines the contribution of mass media to modern democracies, in comparative perspective. Part I deals with the conceptualization and implementation of a systematic framework to assess democratic media performance, both in terms of media systems and content. Part II studies media effects on the quality of democracy.