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The article discusses the main means of verbal persuasion used in political discourse, and their functions in the text. The concept of manipulation is defined from various perspectives and features peculiar to the political discourse of mass media are investigated. The political discourse is characterized by a combination of different tools of speech manipulation which found reflection in political discourse of mass media. And these reflections are given at different levels including phonographic, grammatical, lexical and lexical-pragmatic. The political discourse is characterized by manipulative feature for the purpose of conducting propaganda and ideological conflict which is done with the help of various linguistic units and methods such as alliteration, rhyme, rhythmization, nominalization, converse terms, neologisms, periphrases, deictic units, euphemisms, dysphemisms, sophisticated lexis, barbarisms, elliptic language and inversion. Political discourse of mass media has a huge impact on formulation of public opinion which is done with the help of the above-mentioned tools of speech manipulation. DOI:10.5901/mjss.2015.v6n4s1p325

So far, Indonesia has never been able to escape from the entanglement of corruption. This fact requires all elements of the nation to participate actively in combating this social scourge. Given that Indonesia is a democratic state, where the people are the holder of supreme power, the people have an important role in uncovering and combating the problem of corruption. One of the role and participation of the public is through the media. The reason is because the mass media can reach all levels of society. The mass media is a strategic tool that is able to sniff out and dismantle the rotten practices that start emerging or still veiled. The fact proves that in various places in Indonesia and abroad, corruption is always associated with the mass media.

The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality T

In the article the author examines the challenges related to the increasing role of the mass media in the modern world. Two contrary approaches to the role of mass media in the modern world are being reviewed: the liberal and the postmodernist one. Based on the critical analysis of the most accredited ideologists of postmodernism, who most critically and thoroughly observed all aspects of the emergence of information society and its effect on the political life and political consciousness, she unveils the role of the mass media, points out the new opportunities for media-manipulation that have become apparent in the post-industrial society. The author examines key features related to the increase in the role of the mass media, which encompass: modern world as hyper-reality and "spectacle", appearance of new ways of delivering information to society, uncritical perception of information by the public, "depolitisation" of politics and upsurge of yellow press and "entertaining" media, new opportunities of government control via mass-media, fight for mass-media ownership. These features indicate that today mass media are not only the tool of reflecting the reality, but also of shaping it. They become one of the ways of shaping and influencing public consciousness and a true "fourth power".

The article is devoted to the characterization of the state, the key features and trends of modern domestic regional mass media. There are determined and specified informational, social, ideological, political and economic objectives of current regional mass media also revealed specific features of regional mass communication.

Weaving together analyses of archival material, news coverage, and interviews conducted with journalists from mainstream and partisan outlets as well as with activists across the political spectrum, Deana A. Rohlinger re-imagines how activists use a variety of mediums, sometimes simultaneously, to agitate for - and against - legal abortion. Rohlinger's in-depth portraits of four groups - the National Right to Life Committee, Planned Parenthood, the National Organization for Women, and Concerned Women for America - illuminates when groups use media and why they might choose to avoid media attention altogether. Rohlinger expertly reveals why some activist groups are more desperate than others to attract media attention and sheds light on what this means for policy making and legal abortion in the twenty-first century

The article considers the image of Russia formed by western mass media with the help of various journalistic techniques and stylistic resources. The image of Russia is formed by western mass media through the analysis of her political-economic situation, home affairs, reforms, and the leading figures in politics and economics. The thematic unlimited range of the questions discussed by modern western mass media defines the use of various technologies of forming the required image. Among such techniques of forming the image of Russia are the contrast between the future and present of the country, subtle criticism and objection under superficial consent (the so-called fly in the ointment), a consistent and undoubtedly deliberate input of the negative factual information into the structure of the text, doubt about the reliability of a personality, the opposition of seeming and true realities, and others. The stylistic resources used for forming the image of Russia involve emotionally colored words, neutral and expressive means, verbal collocations and metaphorical expressions, epithets, repetitions, antithesis, insertions and others. The topicality of the subject discussed makes the journalists look for the ways of expressing their negative, seldom positive attitude towards Russia as well as of making a skillfully veiled impact on the readers' mind to receive specific responses.

The article reveals the modalities of mass-media's influence on public consciousness. The correlation of political, public and media agendas has also been investigated. For the first time the investigation has been made with consideration for a region, by the example of the Belgorod Region.

Ed Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a new electronic narcissicism, producing an inwardly-focused society

The problems of promotion of family values in the Russian mass media were analyzed in the article. Popularization of family values through the media should contribute to strengthening the family institution and become an effective tool in the fight against the demographic crisis. The results of the content analysis confirms that the media neglect of family problems. In this situation, promotion of family values among young people is ineffective.