Mass Media and Political Marketing
In: S.Singh (2009) Mass Media and Political Marketing, Political Marketing: An Overview Ch.3, section 1,The ICFAI University Press, Hyderabad. ISBN 978-81-314-23332-5
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In: S.Singh (2009) Mass Media and Political Marketing, Political Marketing: An Overview Ch.3, section 1,The ICFAI University Press, Hyderabad. ISBN 978-81-314-23332-5
SSRN
In: Media, culture and public relations, Band 9, Heft 1-2, S. 95-99
ISSN: 1848-8374
The paper provides a professional overview of the development of media technology, as well as the influence of technology on media content and its interpretation. The aim of communication is definitively to connect the source with the receiver. It means to solve the main problem – to overwhelm the obstacle of space and time. Technological goals since the dark ages were aimed at increasing the physical features of man as direct carrier or to replace him by a more efficient one.
Facebook played a considerable role during the political uprisings of the so called 'Arab Spring' in 2011. Together with Al-Jazeera, it was one of the few reliable sources of information for protesters at that time. In this paper, we explore the media landscape in Tunisia two years after the uprising. We conducted a qualitative investigation (participant observation and interviewing) with young Tunisians. The paper describes how they use Facebook (FB), newspapers, and TV for gaining information and for exchange. By that time, FB was their primary medium for access to political information. They prefer the variety and diversity of user-generated content, they select information, discuss issues among their friends inside FB and with that, co-create meaning and trust. It seems that both traditional censorship in the national mass media and the revolutionary experience have created a unique media landscape among young Tunisians. Facebook still plays a leading role for many in that landscape, but there remains a 'digital divide'.
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Facebook played a considerable role during the political uprisings of the so called 'Arab Spring' in 2011. Together with Al-Jazeera, it was one of the few reliable sources of information for protesters at that time. In this paper, we explore the media landscape in Tunisia two years after the uprising. We conducted a qualitative investigation (participant observation and interviewing) with young Tunisians. The paper describes how they use Facebook (FB), newspapers, and TV for gaining information and for exchange. By that time, FB was their primary medium for access to political information. They prefer the variety and diversity of user-generated content, they select information, discuss issues among their friends inside FB and with that, co-create meaning and trust. It seems that both traditional censorship in the national mass media and the revolutionary experience have created a unique media landscape among young Tunisians. Facebook still plays a leading role for many in that landscape, but there remains a 'digital divide'.
BASE
In: Journal of liberty and international affairs, Band 4, Heft 1, S. 58-74
ISSN: 1857-9760
The media have played and continue to play a significant role in many ethnic conflicts and wars that ever took place in history and through its reportage humankind has become informed and aware about ethnic-conflict on the globe through various forms. Irrespective of the increase in knowledge, media has negatively impacted the ethnic conflict by several escalations that took place because of the manner information that was provided. This study investigates what these negative impacts are by examining literature and sorting them to consider media location, outlets and presentation impact of media. An overlapping discovered has gingered the reclassification of the impact of media in the face of dilemmas. They are Psychoanalysis propaganda and profiteering, freedom and ethics, distortion of reality and public safety. The media tries to balance in order to choose the lesser consequential path to survive. However, they have all steered to an escalation of ethnic conflicts.
The objective of our work was to identify the role mass media play in crisis communication. We chose the "methanol affair" as an example of a crisis situation which seriously affected the health and lives of people. We wanted to find out whether there are links between the number of published articles and the subsequent volume of spirits sold during the crisis situation in the Czech Republic such as the methanol affair. We used regression analysis and established that the number of articles related to the methanol affair significantly influenced the sales of spirits. The publication of each article was followed by a decrease in sales of spirits and vice versa, i.e., following a decline in the number of articles, sale volumes went up. Negative consequences have also been reported by producers whose annual sales have fallen in a year-to-year comparison. Last but not least, the government also suffered a loss by collecting significantly less money from excise duty as well as other taxes (VAT, income tax). The role of mass media is crucial in crisis communication, businesses should not underestimate the cooperation with mass media and they should be the first to promptly inform the mass media so that they can maintain the confidence of consumers.
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In: (2011) 1 Human Rights Review 15-34
SSRN
In: European journal of political research: official journal of the European Consortium for Political Research, Band 57, Heft 1, S. 153-170
ISSN: 0304-4130
Political agenda-setting research has shown that policy makers are responsive vis-à-vis media priorities. However, the mechanisms behind this effect have remained understudied so far. In particular, agenda-setting scholars have difficulties determining to what extent politicians react to media coverage purely because of the information it contains (information effect), and to what extent the effect is driven not by what the media say but by the fact that certain information is in the media (media channel effect), which is valued for its own sake – for instance, because media coverage is considered to be a reflection of public opinion. By means of a survey-embedded experiment with Belgian, Canadian and Israeli political elites (N = 410), this study tests whether the mere fact that an issue is covered by the news media causes politicians to pay attention to this issue. It shows that a piece of information gets more attention from politicians when it comes via the media rather than an identical piece of information coming via a personal e-mail. This effect occurs largely across the board: it is not dependent on individual politician characteristics.
World Affairs Online
The role of social networks in the formation of collective behaviour and a
sustainable point of view/position regarding the information events or facts is
studied herein. The purpose of the study is to analyse the reaction of the users of
popular social networks, expressed in quotations and responses to the messages
of mass media resources. A statistical measure of interest in the media news is
identified through unique messages from queries on the topic. The approach
used is aimed at improving the scientific argumentation on the assumption of a
direct relationship between these phenomena. The empirical evaluation is carried
out according to the data obtained from the Russian segment of social networks.
The trends in the distribution of media content in social media and social networks
are revealed using structural and correlation analysis. It is determined that the
publications in online media correlate directly with the activities of social networks
and are caused by the release of one or another information event. The results of
the study also convincingly point out that the importance of the media resources,
expanding due to the integration of social networks, increases, while the classical
model of online media (media edition as own website) is gradually losing
popularity and audience.
After almost two decades of reform, Indonesia is still experiencing a transition to democracy, in almost twenty years Indonesia has found full democratization. Some of the progress that has been gained, such as direct elections and the freedom of mass media, should be appreciated. Elections with mass media cannot be separated from each other. Mass media is a means for the dissemination of programs from prospective leaders, so that the community is expected to have an assessment and not to choose the candidate leader. track record of candidates participating in the election can be easily accessed by the public through mass media. Today the media has the most strategic position and has powerful weapons to influence public opinion and lead people's perceptions according to their goals. The success of the election is inseparable from the role of the media in reporting it. The problem is whether the mass media has been able to carry out its functions as a means of political education for the people of Indonesia and how the role of mass media in elections in Indonesia. Therefore the existence of mass media in elections for the community is very important, namely adding information about elections, can influence the behavior of a voter and be chosen so that it will have an impact on the conditions of the political climate in Indonesia.
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In: США ܀ Канада: Экономика, политика, культура, Heft 11, S. 99-109
In: Rossijskij gumanitarnyj žurnal: Liberal arts in Russia, Band 7, Heft 3, S. 223
ISSN: 2312-6442