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In: Wadsworth series in mass communication and journalism : research and theory
Theoretical foundations. Mass Communication Theory and Research: Concepts and Models / by Bradley S. Greenberg and Michael B. Salwen -- Thinking About Theory / by Steven Chaffee -- Violence and Sex in the Media / by Jennings Bryant and R. Glenn Cummins -- Cultivation Analysis: Research and Analysis / by Nancy Signorielli and Michael B. Morgan -- Uses and Gratifications / by Zizi Papacharissi -- The Agenda-Setting Role of the News Media / by Sebastian Valenzuela and Maxwell McCombs -- Building Public Affairs Theory / by Elizabeth L. Toth -- Political Marketing: Theory, Research and Applications / by Bruce 1. Newman and Richard M. Perloff -- Social Science Theories of Traditional and Internet Advertising / by Shelly Rodgers, Esther Thorson, and Yun Jin --
In: NTC language dictionaries
In: Literary taste, culture and mass communication Vol. 2
"Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States.Focuses on past and current mass media representations of social groups; Provides an overview of key theories that have guided research in mass media representations and stereotyping; Discusses the impact new media has on representation and how technology is giving a new voice to various social groups; Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals; Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students; Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi "--
In: Bulletin international des sciences sociales, Band 7, Heft 3, S. 417-430
ISSN: 1011-114X
In: The new leader: a biweekly of news and opinion, Band 51, S. 6-8
ISSN: 0028-6044
In: Encyclopaedia of mass media
In modern times, Mass Media is one of the most vital sectors in any society or economy. Mass media can be used for various purposes, like `advocacy1 for both business and social concerns. Enrichment and education - traditionally through performances like acting, music, and sports along with reading and Public Service announcements. Another aspect of Mass Media is mainstream media, which implies ability to transmit tacit knowledge,with a bias - political or otherwise, - towards favouring a certain individual outcome or resolution of an event. This view of central media can be contrasted with l
In: Journalism quarterly: JQ ; devoted to research in journalism and mass communication, Band 56, Heft 4, S. 897-898
ISSN: 0196-3031, 0022-5533