Suchergebnisse

Franco Ferrarotti's book, The End of Conversation: The Impact of Mass Media on Modern Society (see IRPS No. 38/87c00823), is contrasted briefly with works by David L. Altheide, Robert P. Snow, Joshua Meyrowitz, & others (eg, Altheide's Media Power [see IRPS No. 30/85c00539]), who agree that the major effect of the mass media on our lives is not their content per se, but rather, their logic, styles, & formats, which influence other domains of everyday life. Ferrarotti argues that the impact of the logic & form of the mass media has changed the spatial-temporal logic that underscored earlier communication patterns -- eg, those involved with conversation -- & the future of Western civilization is in jeopardy because of it. His critiques of TV & other visual media stress, ironically, that it is the sound of these media that has influenced our "ear" & that cultures are now more attuned to how things sound. It is concluded that social interaction & social order are joined through communication forms as product & producer of everyday life. AA