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From a publisher's website: The media is changing because the world is changing. It is not clear whether this dependency is working the other way. The relationship between the changing media and the changing world is devoted to most of the texts that make up the new volume of the year's Wroclaw mediates. At the center of the media are the media of the changing civilizations of the media systems of Europe and America. Authors who are both recognized researchers and newcomers try to answer questions about journalism, media professions, image communication, branding, public relations in multinational inquiries. The value of the texts is primarily an ambitious attempt to keep up with the current problems of media studies, combined with broader reflection on foreign media systems and Polish public discourse. Reading for media people, journalists and students of journalism, cultural scientists, political scientists and sociologists

Mass media produce various communicational products in the form of messages coded in the symbolic language of writing, sound or image, which they distribute through the open public space for unknown users. Unlike the traditional theories, which directed their attention above all to the social effects of media products, the systemic theory inquires into the very process of their production, deeming that precisely the latter is the real reality of mass media: the factual operations which are performed systemically, through application of the binary code of information/non-information, and according to the internal rules of its structure. The real reality, however, is inaccessible to the observer. Consequently, he can gain knowledge of it only in such a way as to construct from the forms in which it appears to him an observed reality as his own perception thereof. The systemic theory suggests that its construction of mass media reality is most congruous with their real reality. Keeping in mind that each observer performs his construction of reality of the thing observed in accordance with his own knowledge and understanding, the author asks himself: where is the evidence of the trustworthiness of such constructions? Adapted from the source document.

Literaturverz. S. 264 - [274]

With the production of their own media material, the ethnic minorities assume responsibility for opposing the predominant media discourses of the majority culture, and fight for their own distinctiveness and (self)representation within the Croatian media sphere. The ethnic-minority media serve not only the purpose of preserving the socio-cultural values and special features of the minority identity, but also of providing information both to a particular community on the intra-ethnic level and to the majority of the Croatian society regarding the situation, the needs and the rights of the minorities themselves. Thus they represent and convey their interests to the general public. This paper aims to investigate how ethnic minorities are represented in the media and to what extent the ethnic-minority media are represented in the media arena of the Republic of Croatia. The author focuses especially on the city of Zagreb and the minorities which have organized ethnic-minority Councils there. An introductory discussion on the role and influence of the media is followed by an overview of the analysis of ways of reporting on ethnic minorities in the mainstream media of the majority, based on the results of research carried out so far. Furthermore, the paper includes a discussion on the minority media, comprising a tabular outline of print media and digital media (from the Internet domain) of the ethnic-minority communities in the Republic of Croatia. Finally, the author provides an analysis of such a state of affairs regarding the media, and some concluding remarks. Adapted from the source document.

With the production of their own media material, the ethnic minorities assume responsibility for opposing the predominant media discourses of the majority culture, and fight for their own distinctiveness and (self)representation within the Croatian media sphere. The ethnic-minority media serve not only the purpose of preserving the socio-cultural values and special features of the minority identity, but also of providing information both to a particular community on the intra-ethnic level and to the majority of the Croatian society regarding the situation, the needs and the rights of the minorities themselves. Thus they represent and convey their interests to the general public. This paper aims to investigate how ethnic minorities are represented in the media and to what extent the ethnic-minority media are represented in the media arena of the Republic of Croatia. The author focuses especially on the city of Zagreb and the minorities which have organized ethnic-minority Councils there. An introductory discussion on the role and influence of the media is followed by an overview of the analysis of ways of reporting on ethnic minorities in the mainstream media of the majority, based on the results of research carried out so far. Furthermore, the paper includes a discussion on the minority media, comprising a tabular outline of print media and digital media (from the Internet domain) of the ethnic-minority communities in the Republic of Croatia. Finally, the author provides an analysis of such a state of affairs regarding the media, and some concluding remarks. Adapted from the source document.