Suchergebnisse

The author provides a comparative analysis of the German media publications on the regional elections in 2012 and municipal elections of 2010 in Russia. Basing on the study material general conclusions are made on the development of electoral democracy in Russia from the German media point of view.

The author of this article makes review and compares some articles from the most influent and popular German newspapers, concerning the last local elections in Russia. This event is presented from the point of view of different political trends and their attitude to elective democracy in Russia.

The problems of promotion of family values in the Russian mass media were analyzed in the article. Popularization of family values through the media should contribute to strengthening the family institution and become an effective tool in the fight against the demographic crisis. The results of the content analysis confirms that the media neglect of family problems. In this situation, promotion of family values among young people is ineffective.

Mass-media discourse is a "mirror" of sorts, which reflects general opinions and allows for understanding society's mindset concerning migration issues. This article is devoted to analyzing the images created by Spanish mass-media regarding Latin American immigrants residing in Spain. Such a vision ultimately led to the emergence of an enduring perception of said immigrants by Spanish society from two main points of view – fear and pity. Columbians and Ecuadorians served as the prototypes for all Latin Americans who illegally entered Spain. The author reveals the reasons for the "divide" in Spanish mass-media's perception of Columbia and Columbians, who became synonymous with danger, as well as Ecuador and Ecuadorian immigrants, who are primarily associated with Испанские СМИ о латиноамериканских мигрантах: между страхом и жалостью 110 № 4, Том 10, 2019 compassion and pity. This article examines the main stages of Latin American migration to Spain at the end of the 20th century and at the beginning of the 21st century, which were primarily comprised in succession by immigrants from Columbia, Argentina, Venezuela and Cuba. The author characterizes the most numerous of Spain's Latin American Diasporas. It is revealed that immigration is a collectively constructed social phenomenon. In turn the host society attributes certain characteristics to visitors ("others") which they in fact do not possess. Such artificially assigned qualities are the result of a so-called "symbolic structure", attributed to each "imaginary migrant". Latin American migration to Spain is a result of a multitude of factors lying on various levels. However, it is very uncommon for the news to carefully examine the regional and global aspects of this process. This article reveals the specific image of Latin American migrants which developed in Spain towards the beginning of the 21st century. The author attempts to define the hidden ideology supporting the vast majority of those negative Latin American migrant stereotypes broadcast by national mass-media.

Статья посвящена современной тенденции активного использования английских заимствований в языке немецких СМИ. На примере заголовков немецких онлайн-СМИ рассматриваются различные виды англицизмов, их функции в современной прессе, а также особенности и основные способы их перевода на русский язык.
This article focuses on the modern tendency of using English borrowings in German mass media. The article deals with different types of anglicisms, their functions in the modern press, as well as the main ways of their translation into Russian by the example of headlines in German online-mass media.

The article discusses the image of Poland, the Poles, and Russia-Poland relations, presented by the Russian mass media in recent years. To analyze this image, the authors reviewed a number of publications that appeared in Russian publications in 2014–2018. At the same time, it was necessary to recall the historical causes of the Russian-Polish contradictions, from the early Middle Ages to the 20th century. The authors assess the relevance of the historical heritage for the modern politics of the two countries and make an attempt to determine the influence of the image of Poland created in the Russian media on the everyday consciousness of the Russian students. For this, a survey of first-year students of the St. Petersburg State Technological Institute was conducted. The survey results and comments are provided in this article.

В данной статье рассматриваются функции влияния средств массовой информации на политическую жизнь Российской Федерации, аспекты которых, как полагает автор, содействуют формированию политической культуры современной России. Так же он отмечает, что СМИ, как и другие сферы общественной жизни, находятся на стыке своего развития и становления демократической гласности и независимости от властных государственных структур. Суть заключается в том, что построение правового государства и формирование политической культуры зависят как от власти, так и от самого общества, находящихся под влиянием СМИ, которое имеет своей миссией расширение политической культуры и духовного роста.

The article presents the results of a study of employment in the Russian media. Given the global trend of feminization of the media, the issues of professional self-realization, salary and career growth were analyzed through the prism of gender. The research tools included, firstly, a mass questionnaire of media workers holding both creative and administrative positions; secondly, a series of in-depth structured interviews with experts experienced in working as journalists and editors-in-chief; heads of journalistic associations; owners and founders of publications; heads of HR services of media structures; and thirdly, analysis of statistics relating to the editorial corps of editions at the municipal, regional and national levels — in the latter case the data on leading news agencies and Internet resources were analyzed. The study confirmed the trend of feminization, which is based on the socio-political (reducing the influence of the media and, consequently, lower salaries) and technological aspects (spread of information technology, forcing traditional media to compete with social media, saving on staff and reducing the quality of materials). Dissatisfied with the decline in income and in the prestige of the profession men were replaced by women, that was facilitated by a marked increase in the accessibility of journalistic education. The size of salaries depends on decisiveness of the media, on region, and also on the topics that a journalist is engaged in; in general, the willingness of women to work for a lower salary is forced. Precarious employment that is widespread in the industry deprives workers of social protection, while most of them are young women. The article examines the so-called "glass ceilings": the more influential the media, the less often it is led by a woman. At the same time, only a quarter of the respondents acknowledge the presence of gender discrimination in their industry, and most of them are women. This is partly due to the prevalence among journalists of both sexes of traditional ideas about the distribution of the social roles of men and women in family and in society.

During the 1990's and 2000's audience research departments at broadcasting companies and advertising agencies played a serious role in the development of Russian sociology of media. One such subsidiary is VGTRK's Audience Research Agency, founded by media manager and journalist A.G. Bystritsky, and which for a long time was run by sociologist A.V. Sharikov. The tasks of the Agency have repeatedly changed for 12 incomplete years of its work. They included secondary analysis of the results of TV audience measurement, expert surveys, audience qualitative studies, research expeditions to the Russian regions, etc. A special place among the Agency projects is held by the first exit poll in the history of Russian sociology (1993). Examined are the main periods and lines of activity of this subsidiary, its projects and the publications based upon them. Information is provided about the leading experts who participated in the agency's activities throughout the years of its existence.

В современную эпоху информационных войн средства массовой информации (СМИ) ищут эффективные средства манипулирования массовым сознанием реципиентов. Одним из таких средств манипуляции является цифровая статистика. Цель настоящего исследования состоит в определении роли цифровой статистики как средства языкового манипулирования в современных СМИ. Формируемые статистикой информационные данные дают точное описание происходящих событий. Статистические данные обладают такими свойствами, как актуальность, наглядность, конкретность и официозность, что придает им особое значение в системе средств массовой информации. Вероятность принятия за истину сомнительной информации, размещенной в СМИ, возрастает, если закрепить за ней статистические данные. Потому цифровая статистика рассматривается как один из самых мощных инструментов воздействия на человека. В статье анализируется вопрос языкового манипулирования в свете цифровой статистики в русскоязычных и англоязычных СМИ. Обозначены сферы жизнедеятельности людей, в которых более всего используется манипулирование цифровой информацией.
In the era of information wars, modern mass media are looking for effective means of manipulating the mass consciousness of recipients. One of such means of manipulation is digital statistics. The purpose of the study is to determine the role of digital statistics as a means of language manipulation in modern media. The information data generated by statistics gives an accurate description of the events taking place. Statistical data have such properties as relevance, visibility, concreteness and officiousness, which give them special importance in the system of mass media. The probability of accepting dubious information posted in the mass media as the truth increases if statistical data is attached to it. Therefore, digital statistics is regarded as one of the most powerful tools to influence people. The article analyzes the issue of language manipulation in the light of digital statistics in Russian- and English-language media. The spheres of human activity in which the manipulation of digital information is most used are indicated. Digital statistics is understood as one of the means of language manipulation in the media. The role of digital statistics and its impact on the addressee is determined.