Suchergebnisse

The Humanities in the society of communication should cease to be a set of self-referring truths, both destined to nourish signs of endogenous identity from academic elites and to exclusively assure standards of professional promotion. Humanities should i ; Las Humanidades en la sociedad de la comunicación deberían dejar de ser un conjunto de verdades autorreferidas, tanto destinadas a nutrir signos de identidad endógena de las élites académicas como a asegurar exclusivamente estándares de promoción profesio

This article aims to solve the following scientific problem: to study the ways of interaction between mass media, audience and authorities used in regional practice. The relevance and scientific significance of solving the above-mentioned problem lies in the fact that modern mass media exist in a dynamically changing social space. The main objective is to determine how fully events of the political and public life of a country or region are reflected in the daily practice of regional mass media. Based on the analysis of print media, the authors of the article consider the authenticity, completeness and objectivity of the information worldview created by journalists of the Arkhangelsk Region. The contractual mechanism of information services used by authorities forces journalists to resort to self-censorship and non-disclosure of socially important information, which leads to the creation of media myths and the loss of professionalism, as well as changes essential characteristics of journalism. It is indicated that it is much more dangerous for this profession to consciously distort the reflected reality by emphasizing some events or certain aspects of the displayed phenomena and concealing others, i.e. manipulating mass consciousness through non-disclosure. Non-disclosure not only erases, destroys and eliminates facts, but also creates a mythical, distorted and unreliable information worldview.

El presente artículo se propone un análisis histórico, desde lateoría clásica, de la relación entre poder y comunicación. El abordaje tieneen cuenta los orígenes del poder y su mutación a través de los tiempos,hasta tornarse capitalismo y cómo la razón, la ciencia, la técnica, sonpuestas al servicio de una clase dominante a la vez que la comunicaciónofrece la falsa noción de consenso democrático. Se evidencia la necesidadde lograr verdaderos actos comunicativos que contribuyan a un consensoreal y una mayor democracia en la construcción de los sentidos.The present article proposes a historic analysis, from the classicaltheory, of the relationship between power and communication. Theanalysis takes into account the origins of power and its mutation throughtimes, to become capitalism, as well as how the reason, science andtechnique, are at the service of a dominant class when communicationoffers the false notion of democratic consent. The need to achieve truecommunicative acts that contribute to a real consensus and a biggerdemocracy in the construction of the senses becomes evident.

The author provides a comparative analysis of the German media publications on the regional elections in 2012 and municipal elections of 2010 in Russia. Basing on the study material general conclusions are made on the development of electoral democracy in Russia from the German media point of view.

The author of this article makes review and compares some articles from the most influent and popular German newspapers, concerning the last local elections in Russia. This event is presented from the point of view of different political trends and their attitude to elective democracy in Russia.

Una de las características de la era digital más aceptada en términos generales la "democratización masiva" por el amplio acceso a los "mass media". Sin embargo, no existe una relación directa entre la apropiación tecnológica y la calidad de la noticia. Los medios de comunicación trabajan con la información, entendida ésta como un bien público al que la ciudadanía puede y debe acceder en miras a poder estar informado sobre lo que acontece a su alrededor. Expresarse libremente y estar bien informados constituyen doscondiciones esenciales de la democracia. Sin embargo los medios de comunicación producen las noticias que transmiten. Los medios son emisores además de transmisores de noticias que lejos están de ser neutrales y absolutas. Nos resta preguntarnos cómo es posible convertir a los dispositivos tecnológicos en herramientaspara lograr el empoderamiento de la información en las ciberdemocracias del siglo XXI. Recuperar el sentido de la acción ayudados por los mecanismos tecnológicos. La propia construcción a partir del inacabable proceso de de-construcción permite asegurarnos el imperio de la heterogeneidad; de la multiplicidad, por encima del discurso hegemónico y dominante ; "Mass democratization" is one of the characteristics of the digital age more accepted in general terms by the wide access to the "mass media". However, there is no direct relationship between technological appropriation and news quality. Media works with information, understood as a public good that citizens can and should be able to access in order to be informed about what is happening around them. Express themselves freely and be well informed are two essential conditions of democracy. But the mediaproduce news they transmit. Media are senders and transmitters of news that are far from beingneutral and absolute. It remains to ask how it culd be possible to transform technological devices as tools for the empowerment of the information in the XXI century ciber-democracies. Recover the sense ofaction aided by technological devices. The ...

This article is devoted to the practical and theoretical aspects of product placement application within modern Internet mass media. Relevance of the research is proven by the fact that today this marketing tool is not regulated by the advertising legislation in the Russian Federation and officially, it is not considered to be advertising, being at the same time a demanded method of goods and services promotion. Due to the lack of legislative regulation, there is no theoretical judgment of product placement application in the online sphere. The article provides the analysis of benefits and shortcomings of promotional materials implementation through the declared technology in Internet mass media. Further prospects of industry development are demonstrated, and up-to-date statistical data on the size of interactive advertising market in the Russian Federation are provided.

The problems of promotion of family values in the Russian mass media were analyzed in the article. Popularization of family values through the media should contribute to strengthening the family institution and become an effective tool in the fight against the demographic crisis. The results of the content analysis confirms that the media neglect of family problems. In this situation, promotion of family values among young people is ineffective.

La prensa forma parte de la vida diaria del ciudadano y se conforma como medio de información y entretenimiento dentro del conjunto de los mass media. En el panorama mediáticocomunicacional actual, la prensa (tanto en papel como online), constituye un elemento clave en la influencia, modificación de hábitos y comportamiento del ciudadano, de ahí que sea un importante agente educador, desde un doble criterio: por un lado, como instrumento de socialización del individuo, y por otro, como agente manipulador que conduce al individuo hacia los planteamientos e intereses de grupos mediáticos, gobiernos y organizaciones. El mensaje periodístico presenta un doble carácter: manipulador y agente educador en la era digital. La función educadora de la prensa se analiza desde varios puntos de vista: social, económico, cultural y ético. ; The press forms a part of the daily life of the citizen and conforms as way of information and entertainment inside the outfit of the mass media. In the media — communication current outlook, the press (so much in paper as online), constitutes a key element in the influence, modification of habits and behavior of the citizen, of there that is an important educational agent, from a double criterion: on the one hand, like instrument of socialization of the individual, and for other one, as manipulative agent who leads the individual towards the expositions and interests of media groups, governments and organizations. The journalistic message presents a double character: manipulator and educational agent in the digital age. The educational function of the press is analyzed from several points of view: social, economic, cultural and ethical.