Suchergebnisse

The article analyzes lexical items, the augmentatives, that are used in the language of modern mass media; it is defined new lexical items and expansion of the sphere of their functioning in media materials on social and political and other subjects; it is defined the functional and stylistic role of augmentatives in the language of the press and negative assessment in publicistic materials. The descriptive research method and observation method were used as main in studying augmentatives in the language of Ukrainian periodicals of the XXI century. At different stages of the research the method of functional analysis was used to determine the stylistic load of lexical items. It is concluded that in the language of Ukrainian periodicals, the augmentatives are rarely used, unlike diminutives. They most often have a negative assessment function, representing neglect, condemnation, contempt, etc. Sometimes, with the help of augmentatives, they show the size of the object, phenomenon, or a living being that the author writes about. In general, the augmentatives give some expressive coloring to the text.

The Humanities in the society of communication should cease to be a set of self-referring truths, both destined to nourish signs of endogenous identity from academic elites and to exclusively assure standards of professional promotion. Humanities should i ; Las Humanidades en la sociedad de la comunicación deberían dejar de ser un conjunto de verdades autorreferidas, tanto destinadas a nutrir signos de identidad endógena de las élites académicas como a asegurar exclusivamente estándares de promoción profesio

This article aims to solve the following scientific problem: to study the ways of interaction between mass media, audience and authorities used in regional practice. The relevance and scientific significance of solving the above-mentioned problem lies in the fact that modern mass media exist in a dynamically changing social space. The main objective is to determine how fully events of the political and public life of a country or region are reflected in the daily practice of regional mass media. Based on the analysis of print media, the authors of the article consider the authenticity, completeness and objectivity of the information worldview created by journalists of the Arkhangelsk Region. The contractual mechanism of information services used by authorities forces journalists to resort to self-censorship and non-disclosure of socially important information, which leads to the creation of media myths and the loss of professionalism, as well as changes essential characteristics of journalism. It is indicated that it is much more dangerous for this profession to consciously distort the reflected reality by emphasizing some events or certain aspects of the displayed phenomena and concealing others, i.e. manipulating mass consciousness through non-disclosure. Non-disclosure not only erases, destroys and eliminates facts, but also creates a mythical, distorted and unreliable information worldview.

El presente artículo se propone un análisis histórico, desde lateoría clásica, de la relación entre poder y comunicación. El abordaje tieneen cuenta los orígenes del poder y su mutación a través de los tiempos,hasta tornarse capitalismo y cómo la razón, la ciencia, la técnica, sonpuestas al servicio de una clase dominante a la vez que la comunicaciónofrece la falsa noción de consenso democrático. Se evidencia la necesidadde lograr verdaderos actos comunicativos que contribuyan a un consensoreal y una mayor democracia en la construcción de los sentidos.The present article proposes a historic analysis, from the classicaltheory, of the relationship between power and communication. Theanalysis takes into account the origins of power and its mutation throughtimes, to become capitalism, as well as how the reason, science andtechnique, are at the service of a dominant class when communicationoffers the false notion of democratic consent. The need to achieve truecommunicative acts that contribute to a real consensus and a biggerdemocracy in the construction of the senses becomes evident.

Una de las características de la era digital más aceptada en términos generales la "democratización masiva" por el amplio acceso a los "mass media". Sin embargo, no existe una relación directa entre la apropiación tecnológica y la calidad de la noticia. Los medios de comunicación trabajan con la información, entendida ésta como un bien público al que la ciudadanía puede y debe acceder en miras a poder estar informado sobre lo que acontece a su alrededor. Expresarse libremente y estar bien informados constituyen doscondiciones esenciales de la democracia. Sin embargo los medios de comunicación producen las noticias que transmiten. Los medios son emisores además de transmisores de noticias que lejos están de ser neutrales y absolutas. Nos resta preguntarnos cómo es posible convertir a los dispositivos tecnológicos en herramientaspara lograr el empoderamiento de la información en las ciberdemocracias del siglo XXI. Recuperar el sentido de la acción ayudados por los mecanismos tecnológicos. La propia construcción a partir del inacabable proceso de de-construcción permite asegurarnos el imperio de la heterogeneidad; de la multiplicidad, por encima del discurso hegemónico y dominante ; "Mass democratization" is one of the characteristics of the digital age more accepted in general terms by the wide access to the "mass media". However, there is no direct relationship between technological appropriation and news quality. Media works with information, understood as a public good that citizens can and should be able to access in order to be informed about what is happening around them. Express themselves freely and be well informed are two essential conditions of democracy. But the mediaproduce news they transmit. Media are senders and transmitters of news that are far from beingneutral and absolute. It remains to ask how it culd be possible to transform technological devices as tools for the empowerment of the information in the XXI century ciber-democracies. Recover the sense ofaction aided by technological devices. The ...

The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine. ; The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine.

The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine. ; The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine.

Mass media role and importance in terrorist strategy are analysed in this article. Key words: mass media, terrorism, information, aggressor, political actors. ; Проаналізовано роль ЗМІ як чинника в реалізації терористичної стратегії. Ключові слова: ЗМІ, тероризм, агресори, політичні актори, інформація.

The processes, taking place in our national information space, cannot but put us on guard. Most alarming they are in the sphere of TV-speaking. Now they look especially dangerous, when Ukraine is in military confrontation, combined with hybrid war with aggressive Northern neighbour. We have been experiencing a difficult period of attempts of reforms' implementation, which have been declared by the authorities (unfortunately, the majority of them are pseudo plans), especially in information sphere. Both the results of future elections and the future of our state directly depend on these reforms.

La prensa forma parte de la vida diaria del ciudadano y se conforma como medio de información y entretenimiento dentro del conjunto de los mass media. En el panorama mediáticocomunicacional actual, la prensa (tanto en papel como online), constituye un elemento clave en la influencia, modificación de hábitos y comportamiento del ciudadano, de ahí que sea un importante agente educador, desde un doble criterio: por un lado, como instrumento de socialización del individuo, y por otro, como agente manipulador que conduce al individuo hacia los planteamientos e intereses de grupos mediáticos, gobiernos y organizaciones. El mensaje periodístico presenta un doble carácter: manipulador y agente educador en la era digital. La función educadora de la prensa se analiza desde varios puntos de vista: social, económico, cultural y ético. ; The press forms a part of the daily life of the citizen and conforms as way of information and entertainment inside the outfit of the mass media. In the media — communication current outlook, the press (so much in paper as online), constitutes a key element in the influence, modification of habits and behavior of the citizen, of there that is an important educational agent, from a double criterion: on the one hand, like instrument of socialization of the individual, and for other one, as manipulative agent who leads the individual towards the expositions and interests of media groups, governments and organizations. The journalistic message presents a double character: manipulator and educational agent in the digital age. The educational function of the press is analyzed from several points of view: social, economic, cultural and ethical.

У статті проаналізовано метафору, що функціонує у сучасній мові мас-медіа. Дослідження виконано у річищі аксіологічної прагмалігвістики, зокрема крізь призму соціальної оцінності. Виявлено імпліцитні й експліцитні шляхи формування оцінної семантики: до експліцитнооцінних належать слова, оцінність яких уходить у семантичну структуру слова, що зберігають оцінне забарвлення поза контекстом; до імпліцитнооцінних – оцінність яких простежується лише у відповідних умовах контексту. Виявлені тенденції характеризують період 2000–2019 рр. ; The article analyzes the metaphor (in a broad sense) functioning in the modern language of mass media. The study was performed in line with accolate pragmatic, in particular through the prism of social not – «one of the main stylistic traits of newspaper and journalistic style, due not only informative but also – mostly – powerful nature of journalistic broadcast» (L. Duskaeva). The aim of the article is – to identify produced and functioning metaphors in the modern mass media language, to determine their axiological potential and ways of its formation. The source base was the dictionary of metaphorical phrases of the Ukrainian press and materials of television and electronic media, which were not included in the dictionary due to its reliable, thematic and time constraints. The analysis attracted more than 4000 metaphors. The study identified implicit and explicit ways of formation of evaluative semantics: explicitating the words, the assessment of which is included in the semantic structure of the word, preserving the evaluative overtones out of context; implications to consider the words, which is observed only under appropriate conditions of context. The means of formation of implicit not consider use of medical, domestic, educational, military, cultural, traffic, sports and other bits of vocabulary, each of which is in the process of metaphorization gets its unique flavor axiological; the formation of axiological opposition «own / someone else», «old / new». The lexical system of the language of mass media has an open character, the relative constancy can be determined only for a certain period, which is due to the constant need (relevance) of its study, and hence the prospect of further research. Therefore, the analysis of mass media metaphors in the axiological aspect is a synchronous section of the study of the vocabulary of mass media in 2000–2019.