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From a publisher's website: The media is changing because the world is changing. It is not clear whether this dependency is working the other way. The relationship between the changing media and the changing world is devoted to most of the texts that make up the new volume of the year's Wroclaw mediates. At the center of the media are the media of the changing civilizations of the media systems of Europe and America. Authors who are both recognized researchers and newcomers try to answer questions about journalism, media professions, image communication, branding, public relations in multinational inquiries. The value of the texts is primarily an ambitious attempt to keep up with the current problems of media studies, combined with broader reflection on foreign media systems and Polish public discourse. Reading for media people, journalists and students of journalism, cultural scientists, political scientists and sociologists

The nearly universal access to higher education (HE) in developed countries was once praised as a great democratic achievement, and a basis for both economic development and social mobility. After the onset of the 2008 recession, the narratives changed considerably. The most radical critics of HE propose a partial "deschooling" of society by reversing the process of massification. This paper aims to present a critical discourse analysis (CAD) of the "don't go to college" discourse that became popular in Poland and the United States. I trace the differences in the way the decision to go to college is conceptualized in Poland and the U.S to the differences in dominant political ideologies – democratic and egalitarian in the U.S., paternalistic and conservative in Poland. I also show how recent changes in the actual HE systems put those ideologies at odds with the educational realities of both countries. ; Uniwersalizację dostępu do wykształcenia wyższego uznawano za wielkie osiągnięcie krajów demokratycznych, podstawę dla ich rozwoju gospodarczego i społecznej ruchliwości. Ostatnie lata przyniosły jednak znaczą zmianę w treści narracji dotyczących szkół wyższych. Najbardziej radykalne formy krytyki zawierają sugestię, że konieczne jest dokonanie częściowego "odszkolnienia" społeczeństwa przez cofnięcie procesów umasowienia.Celem tego artykułu jest przedstawienie wyników krytycznej analizy dyskursu (KAD) odszkolnienia na podstawie źródeł pochodzących z USA i Polski. Zastosowanie KAD pozwala mi pokazać, jak te, z pozoru podobne, narracje mają u swych podstaw dwie przeciwstawne ideologie polityczne – liberalny indywidualizmu w wypadku USA i konserwatywny paternalizm w Polsce. Wskazuję też, w jaki sposób rzeczywista sytuacja absolwentów szkół wyższych stawia w wątpliwość racjonalność prognoz i planów formułowanych w obu odmianach analizowanego dyskursu.

The mass media play a crucial role in modern societies. Media allows reaching with information's about current events to the broad masses of recipients, they interpret it and construct their meanings, they create a community of values, organize entertainment in leisure time and mediate in mobilizing social movements. Mass communication is also related to conduct of public debate and developing public opinion awareness about social problems. The aim of this article is to bring closer look on the results of empirical analysis of selected messages perceived by older people in the press, radio and television that are related to their image, problems and interests. Work outlines the expectations of senior citizens towards activities of mass media on local and national level.

This article examines the relationship between media & the partisan ministerial staff of the Government Office. The main objective of the article is to make a contribution to the knowledge about & comprehension of how medialization has affected the work of the partisan ministerial staff. The article is empirically based on four focus groups, with respectively ministers, secretaries of state, political advisors & press secretaries working under the third Persson government (2002-2006). The article demonstrates that media management is an area that The Government Office was not originally adapted for. Therefore media & communication do not enter into the existing routines & formal decision-making processes of the organization. As a result, media challenge both the process behind the government's collective decision-making & the up-holding of the impression that the government decides collectively. Thus, there is a need for complementary routines for the contacts between the partisan staff & the civil servants. Adapted from the source document.

Literaturverz. S. 264 - [274]

By affecting conceptualizations of crime, media depictions of crime play a crucial part in the way criminal policy is shaped. An analysis of Swedish newspaper articles suggest that crime today is depicted in a more exclusionary way than a few decades ago. This is particularly true for the culprit, whose actions are accounted for in an individualized way. Crime victims are described in a manner that invites identification. During the 1980s, media depictions change from structural accounts of the crime to individualized accounts of the culprit and the criminal deed, often in terms of the psychology of the culprit However, it is not until around 1990 that the media depiction of the crime victim change, with fairly neutral descriptions being replaced by more detailed and personal images. In contemporary media stories, crime and criminality are seen as external threats to society. The culprit is depicted as an intruder, and often also as disordered or irrational. The victim, on the other hand, is depicted as a human being just as you and I, with a particular personality. The consumer of these media stories is primarily encouraged to identify with the victim and those close to him or her. Adapted from the source document.

Zsfassung in engl. Sprache u.d.T.: Cultural pluralism in the media

The validity of mediation in the dispute promoted in the mass media as an example of government awareness campaign: You have the right to mediationAlternative dispute resolution (ADR) are becoming increasingly popular. One of the methods of ADR are mediations. They consist in making an attempt to reach a settlement or a mutually satisfactory resolution of a conflict through mediation – a third party, which is neutral towards all parties and subject of the conflict, designed to help work out a compromise. The survey conducted by the Ministry of Justice proved that mediation is not very well known by the Poles. The main reason for the lack of interest in this method of dispute resolution is insufficient knowledge among justice practitioners and the general public. In the absence of sufficient knowledge, lack of social acceptance for the extra-judicial settlement of disputes is also apparent. The Ministry of Justice decided to change this state in the government of PO in late 2011 and 2012, emphasizing the importance of this problem with a national, educational and informational social campaign, which circulated in the mass media and was entitled: You have the right to mediation.