Familj, massmedier och politik: [Mit engl. Zsfassung:] Family, mass media, and politics
In: Media Panel report 35
In: Lund studies in sociology 83
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In: Media Panel report 35
In: Lund studies in sociology 83
In: Studier i modern språkvetenskap N.S., 14
In: Acta Universitatis Stockholmiensis
In: Göteborgsstudier i journalistik och masskommunikation [44]
At the centre of this study lies one of the critical questions faced by (late-)modern society, namely that of taking care of the long-lived radioactive waste from nuclear power production. The problems of nuclear waste management are pictured as embracing a complex web of essential issues for society today, in terms of both its capacities and its shortcomings – so called core issues. The principal aim of the thesis is to examine the nuclear waste discourse in Malå, Västerbotten, from a critical discourse analytical perspective, through applying the approach developed by Michel Foucault in The Order of Discourse. During the 1990s, the municipality of Malå played a prominent role as a candidate site for the geological disposal of Sweden's spent nuclear fuel. A five-year process culminated in a local referendum on whether detailed site investigations should be permitted within the community. Following the result no further investigations have been undertaken. The discourse analysis is carried out through a study of opinion formation in the municipality during the period October 1992 to October 1997. Two main types of empirical material have been collected: interviews with opinion leaders (politicians, activists, journalists, information professionals, etc.) and contemporaneous mass media content (the local newspaper and regional television news). In the empirical analysis, a review is made of the workings of the external and internal control mechanisms within the discourse; that is to say, how they serve to set limits on the content and form of the sense-making process concerning nuclear waste management. Important themes in the opinion forming process in Malå include information and expertise, opposition and legitimacy, the centre/periphery relationship and the themes of mistrust, partitioning and rejection. Among other themes identified as being marginalised or absent, one example is the Samish citizens' views on the nuclear question. Four actors play a prominent role as authors of the discourse, namely the nuclear industry, the experts, Greenpeace and the mass media. The voices of resistance groups are also significant. Representatives from authorities and civil servants were most likely to take the commentary role in the discourse, along with journalists. In the concluding analysis of the nuclear waste discourse in Malå, two main types of desire for truth, which form the discourse's main order, are identified. The stronger concerns the will to know, which places the expert with a scientific background as the principal truth-teller. The other is 'ordinary' people's desire, which influences the content and form of the opinion formation. It is also concluded that the mass media institutions play a significant role in this context, not least as mediators. Reflections on contemporary 'core issues' to which the analysis bears witness, such as the crisis of democracy, are also included. In addition, the implications of applying the Foucaultian research programme to a study of the nuclear question have been considered.
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During the 1990's the diversity idea entered the Swedish socio-political debate under the name 'mångfald'. The concept originated in the United States and discusses how organizations can be more efficient if they combat discrimination and acknowledge differences. This development attracted the attention of mass-media and led to the publication of books, articles and reports that advocated or commented the concept. It had also had effects on policymaking and various types of consultancy work. The present thesis focuses on studying the dissemination of the diversity concept. This is a way of describing how change takes place through the introduction of new ideas and practices and how various forces and obstacles influence this process. In this dissertation it is the ethnic dimension of the diversity concept that is under the spotlight because this is the aspect which has been given most attention in Sweden. Another limiting factor is that the main object of interest it is diversity as a question involving working life and organisation. This thesis consists of three parts. The first part focuses on how the concept was developed in the USA and discusses the prerequisites in Europe for the dissemination of the diversity idea. The conclusion is that although some economic and structural developmental trends are basically the same in Europe and the United States, there are some obstacles due to contextual differences. In the second part the introduction and the dissemination of the diversity concept in Sweden in the 1990's is studied. The main conclusions of this study are that the idea is 're-invented' in a number of different ways as it is diffused in the Swedish context. The idea, that can be labelled as an essentially contested concept, is modified by different actors in several ways. The contextual differences between the USA and Sweden are another reason that the idea becomes modified and watered down during the dissemination process. The third part investigates how the diversity concept is disseminated and implemented in the municipal organization the City of Malmö. Several obstacles to the dissemination process are revealed, for example the complex nature of the organization and the different views on the benefits of a diversity management strategy. These studies of the dissemination of the diversity idea in Sweden points to the fact that the impact of the idea is rather shallow despite the attention that it has attracted in different arenas.
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