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Citizens in democracies enjoy freedom of speech and expression. This unit discusses the significant role of the mass and social media in contemporary societies. It argues that the media give citizens and politicians a space where they can share their ideas and perhaps protest against injustices and wrong policies. The media also help in keeping the people's representatives and leaders accountable. The new social media have penetrated deeper into our social lives and, thereby, they have become extremely important in democracies. ; N/A

Table of Contents -- Editor's Foreword -- Conference Participants -- Session One. Public and Mass Media Uses of the Behavioral Sciences -- 1. The Potential Public Uses of the Behavior Sciences - Marvin Bressler -- 2. Newspaper Journalism and the Behavioral Sciences - Richard C. Wald -- 3. A Review of Session One - Ben H. Bagdikian, John W. Riley, Jr. -- Session Two. Social Issues and the Mass Media -- 4. Implications for the Mass Media of Research on Intergroup Relations and Race - Robin M. Williams, Jr. -- 5. Social Class and Serious Mental Disorder - Melvin L. Kohn

The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms - newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media - and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.

Discusses the way the mass media treats social problems, its contribution to causing and curing social problems, and its use by concerned organisations and groups wishing to act to reduce social problems. It brings together a wide range of topics including racism, sexism, poverty, violence, pornography, the educational disadvantaged, and crime and justice.

Social awareness means that you should know what is socially acceptable from you in society and you should act in that manner. Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook.Modernization has converted media into an indispensable feature of human activity. However, factors like age, education, economic condition, personal needs and availability of proper components decide the quantum and frequency of media use. This is evident from the fact that most media centres are located in urban areas. The majority of consumers of media products are also concentrated in and around cities and towns.