Localization of the foreign media capital in the Chinese film industry: a case study of Crazy Stone
He, Mali. ; Thesis (M.Phil.)--Chinese University of Hong Kong, 2007. ; Includes bibliographical references (leaves 104-112). ; Abstracts in English and Chinese. ; Abstract (English version) --- p.i ; Abstract (Chinese version) --- p.iii ; Acknowledgement --- p.v ; Table of Contents --- p.vii ; List of Tables --- p.ix ; List of Figures --- p.x ; Chapter Chapter 1. --- Local Media Industry in the Global Context --- p.1 ; Chapter 1.1 --- Introduction --- p.1 ; Chapter 1.2 --- The Issues of Globalization --- p.5 ; Chapter 1.3 --- Cultural Industries: Political Economy in Practice --- p.12 ; Chapter 1.4 --- Hollywood Reacquainted --- p.14 ; Chapter Chapter 2. --- Industrial Reforms and the Current Development of the Chinese Film Industry --- p.18 ; Chapter 2.1 --- Trajectory of the Chinese Film Industrial Reforms --- p.18 ; Chapter 2.11 --- The Internal Industrial Reform --- p.20 ; Chapter 2.12 --- The Reforms on External Policy --- p.22 ; Chapter 2.13 --- Closer Economic Partnership Agreement (CEPA) --- p.26 ; Chapter 2.14 --- Consequences of and Implications for the Chinese Film Industrial Reforms --- p.29 ; Chapter 2.2 --- A Glance at the Current Development and Dilemma in the Chinese Film Industry --- p.31 ; Chapter Chapter 3. --- Research Questions and Methodology --- p.39 ; Chapter 3.1 --- Analytical Framework --- p.39 ; Chapter 3.2 --- Research Questions --- p.42 ; Chapter 3.3 --- Methodology --- p.43 ; Chapter Chapter 4. --- The Analysis of Localization of the Foreign Media Capital in Crazy Stone --- p.48 ; Chapter 4.1 --- Trajectory of Warner Bros. Entering Mainland China Market --- p.49 ; Chapter 4.2 --- Investment Mode of Crazy Stone --- p.53 ; Chapter 4.3 --- Successful Strategies Contributing to the Success of Crazy Stone --- p.60 ; Chapter 4.3.1 --- Localization of the Creative --- p.60 ; Chapter 4.3.2 --- Localization of the Content --- p.65 ; Chapter 4.33 --- Localization of the Economic --- p.74 ; Chapter 4.34 --- Localization of Marketing Strategies --- p.80 ; Chapter 4.35 --- Success of Crazy Stone ...