Suchergebnisse

Klassische Medien wie Rundfunk, Film und Fernsehen sind ebenso wie die "Neuen Medien" Internet oder Computerspiele längst Gegenstand der Geschlechterforschung. Dieses Lehrbuch macht mit Begriffen, Theorien und Problemen des Feldes vertraut und befähigt Studierende, dies auf aktuelle Phänomene anzuwenden.Die Autorinnen stellen theoretische Modelle der Geschlechterforschung vor und beschreiben ihre Anwendung in der Medienforschung. Zentrale Begriffe werden erläutert und Fragen zur methodischen Anlage von Gender Media Studies diskutiert. Zahlreiche Fallbeispiele verdeutlichen den spezifischen Ertrag der Geschlechterforschung für die Medien- und Kommunikationswissenschaften. Zugleich liefern sie Material, um die konkrete Umsetzung von Forschungsfragen in eigene empirische Arbeiten zu erproben. Wie wandeln sich Geschlechterverhältnisse in Journalismus und PR? Wie lassen sich Medientexte in Zeitung, Fernsehen oder Internet analysieren?Das Buch integriert sowohl sozial- als auch kulturwissenschaftliche Perspektiven zum Verständnis von Geschlecht im gesamten Spektrum der Medienkommunikation.

This is the first volume in the four-part textbook series, Media Studies. This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content. Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed.

Introducing critical media studies -- Marxist analysis -- Organizational analysis -- Pragmatic analysis -- Rhetorical analysis -- Cultural analysis -- Psychoanalytic analysis -- Feminist analysis -- Queer analysis -- Reception analysis -- Sociological analysis -- Erotic analysis -- Ecological analysis -- Conclusion: The partial pachyderm.