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English: The research is dedicated to two questions: whether the media bearers without text, the books without letters and the entirely emtpty book could be called books and whether they could be readable. The medialogical analysis is oriented to the creative decisions for transformation of the emptiness or the silence into media, when the emptiness of the media body represents a metamessage about reading without eyes. It is made a systematical survey of a maximum wide spectrum of empty media – empty fine art, empty musical compositions, empty literary works, empty books, empty newspapers, and empty pages. There were discovered 13 reasons about the existence of a total or partial emptiness in media.

Explores the contradictory role of the mass media in relation to class power & its reproduction in contemporary societies, drawing on the theories of Stuart Hall (eg, 1986) as an entry into a critique of cultural & media studies. It is argued that Hall & other critical theorists have overemphasized the importance of ideology & the function of the media in the capitalist social order. Here, it is asserted that the media play a direct role in the reproduction of capital & the perpetuation of class struggle, specifically, through control over the system of governance & through the promotion of dominant ideologies. The use of information management, secrecy, & censorship by the corporate structure & capitalist class to maintain their power is described. However, these entities also use strategies beyond & outside the media, including lobbying, private debates, withstanding hostile media coverage, & ignoring public opinion & protest. The ideas of Antonio Gramsci & Karl Marx on class struggle & ideological hegemony are reviewed, & an alternative model of the relationship between media & class power is developed. K. Hyatt Stewart

Explores the contradictory role of the mass media in relation to class power & its reproduction in contemporary societies, drawing on the theories of Stuart Hall (eg, 1986) as an entry into a critique of cultural & media studies. It is argued that Hall & other critical theorists have overemphasized the importance of ideology & the function of the media in the capitalist social order. Here, it is asserted that the media play a direct role in the reproduction of capital & the perpetuation of class struggle, specifically, through control over the system of governance & through the promotion of dominant ideologies. The use of information management, secrecy, & censorship by the corporate structure & capitalist class to maintain their power is described. However, these entities also use strategies beyond & outside the media, including lobbying, private debates, withstanding hostile media coverage, & ignoring public opinion & protest. The ideas of Antonio Gramsci & Karl Marx on class struggle & ideological hegemony are reviewed, & an alternative model of the relationship between media & class power is developed. K. Hyatt Stewart

"Teaching with Media" published on by Oxford University Press.

Seit Anfang der 1970er Jahre wurde die Ermittlung der Reichweiten des Radios in die Media-Analyse (MA) aufgenommen, um die Leistung dieses Mediums nachzuweisen und dessen Eignung als Werbeträger zu dokumentieren. Die Reichweiten des Radios werden nach mehreren Methodentests seit der MA 2000 durch die Erhebungstechnik CATI erhoben und die Radiohörer werden anhand eines Tagesablaufschemas zur Mediennutzung befragt. Im vorliegenden Aufsatz wird die aktuelle Erhebung der Reichweiten von Radio und seine Einbeziehung in das Partnerschaftsmodell der Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma) beschrieben. Es wird zunächst ein Überblick über die Organisationsstruktur der Auftraggeber und das Untersuchungsmodell der Arbeitsgemeinschaft gegeben, um anschließend am Beispiel Radio das Erhebungsmodell mit Stichprobe und Befragungsinhalten sowie die Auswertung und Weiterverarbeitung der MA-Daten genauer zu erläutern. (ICI2)

"The Media and Postmodern Conflict" published on by Oxford University Press.