Suchergebnisse

The article explores the influence of the electoral polls on media coverage of political actors during election campaigns. Based on the presumptions of the structural media bias theory we investigate whether the polls can affect the way media report on particular political actors in the course of an electoral campaign. According to Zaller's media politics theory journalists are supposed to pay most attention to the candidate or political party leading in the polls. Also, the tone of media coverage of the leading candidate should be linked with his/her success in the race. This article adjusts the hypotheses of media politics to the condition of proportional party representation. The aim is to explore how media coverage of the non-parliamentary party Veci verejne related to its position in the polls and its anticipated importance for future development after the election. Adapted from the source document.

With reference to ideas presented in the theory of media malaise, the article aims to assess the role of negative campaigning in Czech elections and to analyse how it is perceived by voters, how it correlates with electoral preferences, and other important variables. The analysis is based on data from the Czech Election Survey 2010. The author draws from the causal relationship formulated in the above mentioned theory, according to which the effect of the news media and their emphasis on negative news and negativity contribute to growing political cynicism among citizens. Negative and conflicting media news, which are even more intense during election campaigns, activate the spiral of public cynicism and cause public trust in political actors to fall, as well as alignment and voter turnout (Cappella and Jamieson 1997). The author attempts to test the hypothesis: The more people watch the media and the more they are exposed to election campaign coverage, the greater is their political cynicism. Adapted from the source document.

The following comments compare the present orientations of Czech sociology with recent developments in European sociology. The analysis of sociology in Europe shows that the attention of European sociologists has shifted to social theory & social philosophy, sociology of culture, media, gender & feminism, political sociology, nationalism, ethnicity, & racism. Czech sociology, in the opinion of the author, still does not pay sufficient attention to such pressing issues of Czech society as national identity, nationalism, value transformations, the role of traditions, & European integration processes.

Since the 1960s, voting behaviour in advanced democratic states has undergone substantial changes. From this period, the transformation of social structures, increased education, and the expansion of new technologies in the field of mass media, among other things, are evident. The transformation factors that affect the voter and his choice are sooner or later reflected in new theoretical concepts describing electoral behaviour, whether it was the theory of party identification, voter choice based on issues or rational choice. So far, however, none of the theories have adequately reflected the effect of consumer-style thinking on electoral behaviour. A new trend in political marketing – political branding – aims to correct precisely this deficiency. Due to the fact that the relevant research in the field of political branding and its impact on the voting behaviour of individuals is still in its infancy, we are faced with a lack of robust theoretical foundations. The text thus aims to clarify this situation by gathering and analysing existing branding concepts, pointing to their strengths and weaknesses. Also, it contributes to the theoretical discussion by linking research on political branding to existing theories of voting behaviour, asking whether the related branding concepts are able to explain the voting behaviour of voters as well as whether they are open to further amendments and modifications. ; Since the 1960s, voting behaviour in advanced democratic states has undergone substantial changes. From this period, the transformation of social structures, increased education, and the expansion of new technologies in the field of mass media, among other things, are evident. The transformation factors that affect the voter and his choice are sooner or later reflected in new theoretical concepts describing electoral behaviour, whether it was the theory of party identification, voter choice based on issues or rational choice. So far, however, none of the theories have adequately reflected the effect of ...