Suchergebnisse

From film to television : early theories of television in Japan / Aaron Gerow -- Architecture as atmospheric media : Tange Lab and cybernetics / Yuriko Furuhata -- The media theory and media strategy of Azuma Hiroki, 1997-2003 / Takeshi Kadobayashi -- The intercommunication project : theorizing media in Japan's lost decades / Marilyn Ivy -- McLuhan as prescription drug : actionable theory and advertising industries / Marc Steinberg -- The culture industries and media theory in Japan / Miryam Sas -- Girlscape : the marketing of mediatic ambience in Japan / Tomiko Yoda -- 1980s "Nyū Aca" : (non)media theory as romantic performance / Alexander Zahlten -- Critical media imagination : Nancy Seki's TV criticism and the media space of the 1980s and 1990s / Ryoko Misono -- At the source (code) : obscenity and modularity in Rokudenashiko's media -- Activism / Anne McKnight -- An assault on "meaning" : on Nakai Masakazu's concept of "mediation" / Akihiro Kitada -- Much Ado about "Nothing" : The Kyōto school as "media philosophy" / Fabian Schäfer -- Kobayashi Hideo and the question of media / Keisuke Kitano -- Media, mediation, and crisis : a history, and the case for media studies as (postcultural) anthropology / Tom Looser

"Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts, and content calendar templates. Please visit www.routledge.com/9781032185873"--

Making, media, and theory -- Workshop : conductive play dough -- In defence of uselessness -- Workshop : useless box -- Writing with a soldering iron : on the art of making attention -- Workshop : smartphone basket -- Digital rituals, wearables and non-users -- Workshop : resistor case -- Epilogue: Dirty media.