Suchergebnisse

The head of the Institut für Demoskopie at Allensbach, Germany, cites the findings of empirical studies to show how they frequently are more enlightening than conventional sources of information. Her paper was read at the 1959 assembly of the International Association for Mass Communication Research.

Chains which link newspapers, radio, and TV stations under common ownership are replacing chains of newspapers alone, according to this study by an instructor in journalism at Texas Christian University. The article is based on Mr. Agee's thesis for the M. A. degree at Minnesota.

The advantage of having a tightly woven thesis to present to you is that it can be used in the introductory paper as a rug to be yanked violently from under my feet. If caution leads Professor Easterbrook "to remain, at least for the time being, in the informational camp," it is obvious that only a total absence of caution would lead me, a professor of English, to venture before the leaders in the field of economic history in the role assigned to me today.

The social setting in which media are received effects responses. 79 3rd generation, Polish-Catholic, ULc public school boys (grades: kindergarten-6th) were interviewed. When asked with whom they usually participated in being exposed to media: 52% watched TV with family, 75% saw movies with peers, and 74% read comics alone. The older the child (by grades) the more frequently did the alone and peer category appeared. In terms of media over age of child, the older the greater the preference for movies (0% kindergarten, 63% 6th grade) and the greater the decline of TV (100% to 37%). As an exploratory study it is suggested that social situation of content is as important as the demographic variables in the study of participation and exposure to mass media. L. P. Chall.

Contents: Introduction, by E. Jacobson and Paul J. Deutschmann; Trends in communication research in Japan, by Hidetoshi Kato; The sociology of information in France, by Alain Girard; The significance of opinion surveys in public life, by Elisabeth Noelle and Gerhard Schmidtchen; Mass communication and the social sciences: some neglected areas, by Marten Brouwer; Opinion influentials and political opinion formation in four Swedish communities, by Bo Anderson; Some problems of communication research in Israel, by S. N. Eisenstadt.