Suchergebnisse

"This chapter reflects on the various types of media to be found in political communication and their technical, institutional, and content characteristics. It starts by discussing media expansion and fragmentation as two key developments of the media system in many countries across the globe. It then uses some of the most common dichotomies of media types to analyse their diversity and differences, focussing on comparisons of offline vs. online media, opinion-leading vs. following media, alternative vs. mainstream media, and public service vs. private/commercial media. In addition, the characteristics of mediated and non-mediated forms of political communication as well as the patterns of their interaction are discussed. Finally, the chapter argues that the recent developments of the media system are a major challenge to traditional journalism and that what is needed is a new kind of mediator more concerned with interpreting and evaluating the information available." (publisher's description)