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公共事務知識對許多政治過程都有至關重要的意義。通過獲取公共事務知識,個體公民得以認清切身利益,並由此與公共生活形成一種認識論上的聯系。了解公共事務,也是公民進行有效協商和政治參與的前提。盡管西方政治傳播文獻對此多有探討,中國語境下的"知識獲取"研究卻相對匱乏。中國的媒介環境正處於劇烈變革之中:盡管國家管控依然存在,但市場化改革不斷深入,近年來互聯網逐漸跃升为信息交換、意見表達與社會動員的主流平台。媒介環境的變遷為研究"知識獲取"提供了意義豐富的語境。 ; 本研究旨在探索中國大學生通過不同傳播渠道獲取公共事務知識的机制。本研究的實證數據來源於一項針對北京、上海和廣州在校大學生的問卷調查。調查共收回1,135份有效問卷,回收率為78%。該研究使用多元回歸分析與觀察變量通經分析(Path analysis with observed variables)對樣本數據進行分析。 ; 本研究的主要發現有三個方面。首先,數據顯示新媒體渠道(如新聞網站和社交媒體)或已經開始取代傳統媒體渠道(如報紙和電視),成為最常規的新聞源。新聞獲取模式的改變,進一步導致不同媒介"致知"效果的變化。與以往研究不同,本研究發現新媒體新聞曝露可以增加使用者的公共事務知識,但傳統媒體的新聞曝露卻沒有類似效果。面對面的交談可以增加人們的公共事務知識和政治信息效能。然而社交媒體討論只能增加人們的政治信息效能,卻對實際的知識獲取沒有貢獻。 ; 其次,本研究認為,檢測媒介的"致知"效果時,將媒介使用操作化為"媒介注意力"並不一定優於"媒介曝露"。孰優孰劣取決於我們所關注的媒體類型。結果顯示,"媒介曝露"能更好地檢測新媒體對知識獲取的影響,而"媒介注意力"則更有效地檢測傳統媒體對知識獲取的影響。這個區別並不只是一個技術問題,它關涉到知識獲取研究的理論假設。不同操作化所帶來的效果區別,可能與媒介使用模式的變化以及媒介使用時信息處理模式的改變有所關聯。 ; 第三,中國公共事務知識的生產與傳播是一個政治建構的過程。媒介管控與互聯網治理則是這個建構過程的重要機制。主流媒體供給"主流知識"並以其構建一個關於社會現實的"主流認知"。研究發現,事實上還存在一部分"另類知識"。中國的媒介體系推廣"主流知識"並且減少"另類知識"流通。本研究同時發現,盡管存在管控,新媒體渠道可以散播"另類知識"。 ; Public affairs knowledge plays a vital part in many political processes. By gaining public affairs knowledge, individual citizens discern their own interests and concerns, thus epistemologically connecting themselves to public life. Knowledge about public affairs is also a prerequisite for effective deliberation and political engagement. Though it has attracted much attention in Western political communication scholarship, knowledge acquisition has not been fully extended to the context of China. Few studies have examined public affairs knowledge in China's rapidly transitioning, yet still controlled, media environment, where the Internet has lately risen to be a dominant platform for information exchange, opinion expression, and social mobilization. ; This study explores how people can gain knowledge about public affairs through different communication channels in China's complex media environment. The data come from a paper-and-pencil survey of college students in Beijing, Shanghai, and Guangzhou. The survey generated 1,135 valid responses, ...

Zhang Yong. ; Thesis (M.Phil.)--Chinese University of Hong Kong, 2000. ; Includes bibliographical references (leaves 121-130). ; Abstracts in English and Chinese. ; Abstract --- p.i ; Acknowledgements --- p.iii ; Chapter Chapter 1 --- Introduction: The Problem of Ideational Change --- p.1 ; The Articulation of Ideas and Practices --- p.2 ; Thesis Organization --- p.9 ; Methodology --- p.10 ; Chapter Chapter 2 --- Audience and Masses: Articulating with Different Media Institutions and Practices --- p.13 ; Social Construction of Audience --- p.14 ; The Reification of Masses and the Birth of Media Ideology --- p.22 ; The Institutionalization of Masses --- p.30 ; Legitimacy Crisis --- p.40 ; Chapter Chapter 3 --- "The Introduction of ""Audience"": Localization and Transformation.……" --- p.42 ; Localization --- p.43 ; Transformation --- p.57 ; Hybridization: Mixing of Masses and Audience --- p.65 ; Chapter Chapter 4 --- Audience Survey: The Legitimation of Audience --- p.69 ; Capitalist Democracy: Three Types of Surveys in the US --- p.71 ; Rescuing the Political Authority: Three Types of Surveys in China --- p.76 ; Appropriation --- p.80 ; Incorporation --- p.88 ; Institutionalization --- p.98 ; Chapter Chapter 5 --- Conclusion and Discussion --- p.109 ; Appendix --- p.117 ; References --- p.121

Ho Kiu-Chor. ; Thesis submitted in: July 2003. ; Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. ; Includes bibliographical references. ; Abstracts in English and Chinese. ; Abstract --- p.i-ii ; Chapter Chapter One --- Introduction --- p.1 ; Chapter Chapter Two --- Literature Review --- p.16 ; Chapter Chapter Three --- Methodology --- p.51 ; Chapter Chapter Four --- Media Discourse and Adolescent Experience of Consuming Media Images --- p.84 ; Chapter Chapter Five --- Disciplinary Practices of Schools and Self-concepts of Adolescents --- p.121 ; Chapter Chapter Six --- Discursive Tactics and Adolescent Subjectivities --- p.168 ; Chapter Chapter Seven --- Conclusion --- p.195 ; Bibliography --- p.i-v ; Appendix --- p.i-iii

Preliminary Material -- Chapter One Introduction: Cultural Governance and Chinese TV Drama Series -- Chapter Two The State and Its Officials in TV Dramas -- Chapter Three Securing the State: Law Enforcement and Military Action -- Chapter Four Justifying the State: Political Legitimacy and Accountability -- Chapter Five Creating the Political Discourses of TV Dramas -- Chapter Six The Chinese Television Drama Audience -- Chapter Seven Government Regulations and Censorship Mechanisms -- Chapter Eight Chinese Perceptions of Television's Function and Influence -- Chapter Nine Conclusion: Chinese TV Discourses and the Factors of Their Production -- Glossary of Technical Terms -- Bibliography -- Appendix -- Index.

Preliminary Material -- Chapter One Introduction: Cultural Governance and Chinese TV Drama Series -- Chapter Two The State and Its Officials in TV Dramas -- Chapter Three Securing the State: Law Enforcement and Military Action -- Chapter Four Justifying the State: Political Legitimacy and Accountability -- Chapter Five Creating the Political Discourses of TV Dramas -- Chapter Six The Chinese Television Drama Audience -- Chapter Seven Government Regulations and Censorship Mechanisms -- Chapter Eight Chinese Perceptions of Television's Function and Influence -- Chapter Nine Conclusion: Chinese TV Discourses and the Factors of Their Production -- Glossary of Technical Terms -- Bibliography -- Appendix -- Index.

The design of this research is based on the liberal pluralism belief that there should be various forms of alternative media co-existing with mainstream media, and the society benefits from having alternatives. The concept of alternative media refers to media that are independent from the political and market power. They deal with alternative topics, which are not covered in their mainstream counterparts. One of the traditions of alternative media research is to examine their potential in the formation of subaltern public sphere. ; The core question of this research is to explore the usage of online alternative media, and the link between online alternative media and the ideal of subaltern public sphere, in terms of attitude towards difference, rational discussion and civic participation. Participatory observation, online survey and case studies were applied to find out the answers. ; First of all, it is found that the usage of online alternative media is influenced by a number of factors. In addition to the gratifications sought from media usage, a heterogeneous online community is more likely to accept online alternative media, while intense use of alternative media in turn contributes to more tolerance of difference in society. ; Secondly, this research examines the relationships between online alternative media and the elements of subaltern public sphere. As the research findings suggest, under high political and economic pressure, little space is left for mainstream public sphere, while subaltern public sphere is possible with the help of online alternative media. Non-hierarchically organized and depend on voluntary work, online alternative media partly escape from political and market pressure and become the birthplace of rational public opinions. Online alternative media contribute to democratic society as they generate public space for deliberation, and cultivate the culture of participation. ; Finally, the significance of heterogeneity is emphasized. Online alternative media develop a group of media ...

Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members' intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations.