Suchergebnisse

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation

"Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended." (author's abstract)

This article examines the new competitive setting caused by satellite television and its impact upon traditional public service broadcasting. The internationalization of broadcasting calls for a clarification of the role to be played by national broadcasters. This implies that there now is a demand for more theoretical and philosophical media research. Broadcasting researchers, however, are under heavy pressure from the measurement industry which is introducing expensive methods that draw attention even further towards empirical research.

AbstractResearch in alternative media has burgeoned since the turn of the millennium. The majority of studies has examined the political and social dimensions of alternative media and has focused on the media of social movements. The value of these amateur media projects lies not only in the content they produce, but also in the educational and political empowerment they offer to their participants. Other forms of alternative media, such as blogs and fanzines, present challenges to mainstream journalism; they challenge the exclusive authority and expertise of professional journalists. Recent research has begun to examine the relationship between alternative and mainstream media practices, particularly examining how alternative media offer ways of rebalancing media power and how 'ordinary' people are able to represent their own lives and experiences and concerns in ways that are often ignored or marginalised by the dominant media institutions. However, we need to learn more about specific alternative media practices and how audiences use their content.

"It is Michel Moos' premise that the importance of Marshall McLuhan derives from his achievements in rethinking the entire process of education and training itself, and that it has less to do with his popular fame as media guru. He proceeds to analyze McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos sees that effect as a valuable form of feedforward. Focusing on the pressing questions that confront the critical endeavors of the sciences and the humanities in a postmodern age, he proceeds to address the profound theoretical implications of McLuhan's work. He contrasts McLuhan's thoughts with that of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves."--Jacket