In dem Beitrag wird Medienkompetenz als eine bildungspolitische Aufgabe vor dem Hintergrund der globalen Vernetzung betrachtet. Die gesellschaftlichen Veränderungen durch die neuen Kommunikationsmedien, interaktive Systeme, multimediale Programme und globale Netze werden aufgezeigt: Es entstehen neue Berufsfelder, und eine Nation, die sich in der zukünftigen Weltwirtschaft behaupten will, muß sich heute um Medien- und Informationskompetenz bemühen. Das Problem der Verantwortung im Umgang mit den neuen Medien wird angesprochen. Die Anforderungen, die diese Entwicklung an die Bildungspolitik stellt, werden erörtert. Angesichts der positiven Erfahrungen amerikanischer Modellversuche wird ein Umdenken in der deutschen Bildungspolitik gefordert, die nach der Bildungsreform der 70er Jahre an Schwung verloren hat. (ICA)
Introduction: The ever-progressing transformation of the media as a result of digitization trends, the new characteristics of the communication environment and the associated communication practices and forms of user behaviour result in new educational needs and demands. Their reassessment in the context of current scientific discourses takes the form of revision and redefinition of the concept of media competence. Methodology: through a reflexive analysis of the concepts and models, we present the conceptualization of media competence as an extended competence to the area of personal, social, cultural and civic competencies. Results: The result of the work is a reassessment of conceptual positions in the projection of features of media competence in the context of the significant phenomena of the converged digital environment: participatory paradigm, hyperconnectivity, proliferation of disinformation. This approach requires the extension of skills and abilities in accessing, evaluating, analyzing, creating and communicating news and media; skills combining the previous forms of literacy and skills of digital environment (Livingstone, 2004; Pérez Tornero, Celot, Varis, 2007; Hobbs, 2008). Discussion: Our approach is associated with broader educational demands and needs aimed at the development of the individual´s personality in a more holistic way, connected with the more complex needs of a society where media presence is higher. Conclusions: The changes in the subject of ´Learning about the media´ are resassed at the end of the paper.
The paper considers tendencies of journalistic education development in higher education institutions under conditions of journalist profession transformation caused by increasing influence of social and technology factors. Based on the comparative analysis of reorganization process of leading Russian and German centers of higher professional educations of journalists conclusions of blurring professional journalistic education subject definiteness, technocratization, which aggravates contradictions between forms and content of teaching process, and overvaluation of multimedia factor, which often replaces classification universality with, are drawn. The paper's authors consider the change of base model of professional education focused on traditional competences in the area of media works creation the principal direction of overcoming negative trends in institutional training of journalists. A new competence-based model should reflect principal changes of journalistic working conditions: increase in information scope requiring for processing; increase in operational efficiency; transformation of technological cycle of media production and media convergence; appearance of new interactive opportunities of interaction with audience and means of journalist's communication skills realization. In order to be successful on the media market the modern journalist should know ever-changing information legislation and be able to apply corresponding knowledge in practice; to master defense skills against aggressive media influence, media violence and manipulations and initiation of communication in interactive environment; to properly perceive and understand the reality around and consequently create media texts adapted to the needs and capacities of different publics. The essential condition for competence-based model of students' training is stability of educational process ideology based on acknowledgement of journalist's high social and occupational status. DOI:10.5901/mjss.2015.v6n3s3p107
The problems of implementation of the Prosecutor's Office of Ukraine professional approaches to cooperation with the media communication by increasing media competence prosecutors. Defined the legal nature, the main components of this phenomenon and reveals the method of forming the so-called "Media card". Focused on the necessity of monitoring the development of the media and media strategy in the prosecution.
The acquisition of digital skills, media diet management, and general knowledge of ICT, is essential for the development and empowerment of audiences in the current media ecology, particularly considering the political and social challenges of the Latin American environment. In that sense, the study of media competence is urgent for sizing up the needs and characteristics of these communities. This work analyses the axiological and ideological dimension of media competence during an electoral process in northwestern Mexico, a region that is generally subject to violence related to organized crime. Twenty-three items pertaining to this dimension were selected from an instrument designed to evaluate media competence, which were applied to a probability sample of 385 subjects divided by digital natives, digital migrants, and digital illiterates. After an exploratory factor analysis, seven factors were identified. The intra and inter-group scores were explored, lower scores were found in components that allude citizens' participation and social action, likewise, three of seven factors showed statistically significant differences, being digital natives who reported a lower score. Therefore, the need to search for new strategies for citizens to acquire media competence is evident, in order for pro-summing to become a social empowerment tool.
Abstract This paper offers an analysis of the relation between political populism and mass media, and how this relation becomes problematic for democratic societies. It focuses on the fact that mass media, due to their purpose and infrastructure, can unintentionally reinforce populist messages. Research findings from communication science and political psychology are used to illustrate how, for example, a combination of mass media agenda setting and motivated reasoning can influence citizens' political decisions and impair their political autonomy. This poses a particular normative challenge for modern democracies: how to counter these populism-supporting effects within the constraints of democratic legitimacy? After showing how severely limited legal measures to curb populist media effects would be, the paper argues in favour of media competence education as a way of providing future citizens with an epistemic toolkit to navigate the media environment and strengthen their political autonomy.
Este artículo ha sido realizado gracias al proyecto I+D+i titulado "La competencia en comunicación audiovisual en un entorno digital" (I+D: EDU 2010-21395-C03) financiado por el Ministerio de Ciencia y Tecnología del Gobierno de España. En ella analizamos el pretest que evaluaba la competencia mediática de personas mayores de 60 años de La Rioja y de Huelva. Los resultados arrojados fueron tenidos en cuenta para el proceso de encuestación que se está realizando actualmente en 10 provincias españolas con una muestra de 615 personas mayores de 60 años. En este artículo estudiaremos el estado de la cuestión en torno a las competencias mediáticas de las personas mayores de 60 años. ; This article was made possible by the R&D&i project entitled "Competence in audiovisual communication in a digital environment" (I+D: EDU 2010-21395-C03) funded by the Ministry of Science and Technology, Government of Spain. Here we analyze the pretest that evaluates media competence in citizens aged 60 and over, from La Rioja and Huelva. The results obtained were taken into account for the survey process that is currently being conducted in 10 Spanish provinces with a sample of 615 people over 60 years. This article will look at the current status regarding media literacy of people over 60.
The modern educational paradigm exists in media reality. Accordingly, the challenges and trends of the modern educational space are formed around the problem of media literacy and media competence. The aim of the study is to analyze the best educational practices of the United States, Canada and the United Kingdom in the sphere of media literacy and media competence in order to identify the innovative potential of modern reforms, understand and realize modern processes in education, and design its future.
The research is based on the analysis of contemporary scientific and pedagogical discourse around the issue of media literacy and media competence. The study of this issue is based on a comprehensive retrospective analysis of the works of scholars from the United States, as well as Canada, the United Kingdom. The author analyzes the historiography of this issue, which reflects different stages of its development, using a complex of historiographical and historical-comparative methods and approaches.
The results of the study made it possible to identify and describe the content, focus, specificity and factors of the development of the problem of media literacy and media competence as key components of the transformation processes of the modern educational paradigm and determine the value-content orientations of scientific and pedagogical discourse.
Based on the results of the analysis of the historiography of the problem, it is concluded that the theoretical basis of the problem of media literacy and media competence is made up of pedagogical, sociological, psychological and philosophical theories; the impact of media on the formation of the individual in particular and the community in general; research on information and information-psychological security of the individual; provisions on the influence of the mass media on the formation of personal qualities and behavior; provisions on the impact of informatization on the learning process; research on psychological protection of the individual in the information environment; research on the phenomenon of information culture; concepts of personal information culture development; general scientific provisions of the theory and history of the periodical press and its influence on the formation of consciousness; a provision on the need to enrich pedagogical experience by combining the best examples of pedagogical theory and practice from different countries in order to preserve universal values, ideals and individual rights.
Young people spend an increasing amount of time in front of a screen, developing new forms of content consumption and production. In this context, the so-called YouTubers emerge. They are the new actors of the information society, who acquire prominence specially in the creation of audiovisual content. This article studies the narrative of YouTubers and the media competition behind the process. To accomplish this task we have selected the 10 most relevant young YouTubers in the Andean Community (Bolivia, Colombia, Ecuador, and Peru), ranked by number of followers. Their products were analyzed with the following criteria: the narrative that they use, the impact that they generate, and the media competence that they demonstrate. The research we have made is descriptive and uses a mixed-methods approach, which employs technical datasheets that collect general information on the channels studied and the impact of their accounts. In general terms, we have observed that the videos contemplate new standards, which are not related to the contents of traditional media; the narrative is self-referential and through it, YouTubers manage to identify with niches of younger audiences, that can see in them similar life experiences. An interesting aspect is that a good part of the language used is violent and even foul, considering that young people are a vulnerable population group on the internet. Finally, the use and mastery of technological tools is evident on YouTubers, as well as the interest in self-training in content production processes.
Politik und Medien, Information, Teilhabe und Wissen sind in der alltäglichen Nutzung von Social Media-Plattformen eng miteinander verknüpft. Die Vermittlung von Medienkompetenz sollte daher zu den grundlegenden Zielen der Politischen Bildung gehören. Am Beispiel eines ausgewählten Projekts wird ein mediendidaktisches Konzept der Demokratievermittlung und dessen Didaktik in der Praxis behandelt. Im Rahmen des politik- und mediendidaktischen Workshoptags "Politik im Netz" der Demokratielandschaft Tirol beschäftigten sich Jugendliche im Alter von 15-18 Jahren mit der Rolle der Medien in der Demokratie und im Speziellen mit der Nutzung von Social Media als Informationskanal für und über Politik. Aufgezeigt werden einige Ergebnisse und Überlegungen der jugendlichen Zielgruppe sowie sich daraus ergebende Schlüsse für die Didaktik bzw. Demokratievermittlung. ; Politics and media, as well as information participation and knowledge about information are closely linked in the daily use of social media platforms. The teaching of media competence and awareness and should therefore be one of the fundamental objectives of political education. A project in practical application allows for a closer look at a specific media didactic concept of democracy education, as well as at its didactics. As part of the political and media didactic workshop "Politics in the Net", conducted by the "Demokratielandschaft Tirol", young people aged 15-18 years dealt with the role of the media in a democracy and, in particular, with the use of social media as an information channel for and about politics. The following outlines a number of the adolescent target group's results and considerations, as well as conclusions drawn in the context of didactics and the teaching of democracy.
