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Sport atmospherics' influence on the event experience / Mauro Palmero, University of Missouri, United States, Kelly Price, East Tennessee State University, United States -- The marketing implications of up-and-coming sports and of official international sports rating systems / Raymond Stefani, California State University, Long Beach, United States -- Relationship between satisfaction and social perception of the negative impacts of sporting events / David Parra Camacho, Universidad Católica de Valencia, Spain, Juan Manuel Nuñez Pomar, Universidad de Valencia - FCAFE, Spain, Josep Crespo Hervàs, Universidad de Valencia, Spain -- Getting supporter engagement in sports : the role of digital and mobile marketing in the real Madrid F.C. / Veronica Baena, Universidad Europea de Madrid, Spain -- Self-presentation, interaction and marketing of chinese athletes on social media : a study of male athletes on national table tennis team / Yanfan Yang, University of International Business and Economics, China -- Public perception of costs associated with major sporting events / Juan Manuel Nuñez-Pomar, University of Valencia, Spain, Ferran Calabuig-Moreno, University of Valencia, Spain, Vicente A±ó-Sanz, University of Valencia, Spain, David Parra-Camacho, University of Valencia, Spain -- Sport events as a tool for city marketing : the case of the Spanish swimming master championship / Angel Barajas, University of Vigo, Spain, Patricio Sánchez-Fernández, University of Vigo, Spain -- The marketing of the F1 Singtel Singapore Grand Prix / H. K. Leng, Nanyang Technological University, Singapore, Chapter 9. Sports Tourism Marketing, Kirstin Hallmann, German Sport University Cologne, Germany, Sren Dallmeyer, German Sport University Cologne, Germany, Christoph Breuer, German Sport University Cologne, Germany

In order to improve the business climate, the Indonesian government focuses on carrying out a fundamental reform program. One part of the program is issuing online business licenses. As a form of compliance, the Ministry of Trade (MoT) needs to implement the Integrated Trade Licensing System (ITLS), where the system's values will be made possible through a collaboration between government agencies. This condition illustrates a self-organizing network of organizations where each agency will be able to contribute its values and result in a new set of values. This concept is aligned with the extended organization. This paper aims to examine how ITLS can successfully work through government agencies' collaboration in an extended organization. The research methodology used a qualitative approach by collecting data through documentation study, observation, and interviews. The study found that trade licenses can only be issued if the value given by the extended organization is sent to ITLS with the assistance of information technology (IT). This research is expected to be a lesson learned of extended organization concept in government agencies.

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning fo

Nowadays it is important that every company understands the importance of marketing and handle it as its integrated part, because marketing activities present a cornerstone for longer survival of the company in the market. Apart from price, place (distribution) and product, another marketing element is the promotion, given that promotion is an important part of integrated communication system. Integrated communication system are tools by which companies tend to inform, persuade consumers either directly or indirectly for products and services they offer.Paper explains theoretical aspect, but certainly part of this paper is the analysis of the promotional strategy within Company Pestova, including views of consumers which were explained through a survey, in our case, students of University of Prishtina.The aim of this paper is to understand the concept of marketing, analyzing integrated communication system, reflecting the work within the Company Pestova, and the impact of integrated communication system in this company.Paper will also provide some recommendations for a positive change to the current situation in Pestova Company.

As the North Atlantic Treaty Organization (NATO) adapts to the emerging strategic environment, it must consider innovative organizational structures that will allow it to harness the potential of its European partners. NATO's enduring deficiencies and their detrimental effect on military capabilities are examined. The decade following the end of the Cold War has revealed a far different world than envisioned. As the United States ruefully discovered, the reduced threat did not diminish security obligations. NATO's European members hoped otherwise and paid insufficient attention to military capabilities. NATO enlargement exacerbates the existing problems. NATO's integrated military structure does not easily accommodate the new members, which still suffer from the effects of the Soviet system. Simply put, their nascent market economies and unsophisticated militaries represent great obstacles to NATO interoperability. Establishment of integrated multinational divisions as a solution to NATO's salient problems is explored. Streamlining the Alliance to a single active corps of ten divisions and the establishment of a robust logistical supply group permits greater utility of limited manpower and equipment. Under this structure, all Alliance members can focus modernization on select units and become active participants in all NATO operations. This bold approach creates challenges for the Alliance, but the tremendous benefits outweigh the short-term risks. To remain relevant, the Alliance must seek innovations. Otherwise, it will become a Cold War relic. ; https://press.armywarcollege.edu/monographs/1043/thumbnail.jpg