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To gain knowledge of internat relations sufficiently to prevent war, a theory of the operation of the internat system as a whole must be developed. The outlines of such a theory should include the concept of 'nat image,' i.e. the way the people in a country see their own & other countries. 3 important aspects of the nat image are: (1) the generally accepted geographical boundaries of countries, (2) the amount of hostility existing between countries, & (3) people's notions of how strong their own & other countries are. The hostility dimension is discussed in detail, defining a number of related variables through a matrix analysis & some possible models for predicting changes in internat affairs from changes in the distribution of hostility among nations are suggested. The 'compatibility of nat images' from one nation to another are tentatively identified as a major determinant of the stability or equilibrium of the internat system. AA.

"Der Aufsatz thematisiert die Rolle nationaler Images für internationale Beziehungen und entwickelt einen methodologischen Rahmen für deren Erforschung. Die Autoren kommen zu dem Schluss, dass sich die Untersuchung nationaler Images der Framing-Theorie bedienen und sowohl die privaten Frames, die mit Vorstellungen/ Bildern von anderen Nationen verbunden sind, als auch öffentliche Frames erfassen sollte, die sich auf die von den Medien verbreiteten Bilder beziehen. Als empirischer Zugang zur Exploration privater Frames und ihrer Schnittstelle mit den öffentlichen Frames werden Tiefeninterviews mit Meinungsführern vorgeschlagen. In Rechnung stellend, dass die Untersuchung im Schatten einer dynamischen Weltpolitik und in einem historischen Kontext stattfindet, wird davon ausgegangen, dass Public Diplomacy dazu genutzt werden kann, um nationale Reputation aufzubauen. Der Untersuchung der Beziehung zwischen den öffentlichen und den privaten Frames eines Landes kann in diesem Kontext dazu verhelfen, alternative Frames zu identifizieren, die eine Veränderungen der öffentlichen Meinung bewirken und zum Aufbau nationaler Images beitragen können, welche das Verständnis und die Beziehungen zwischen Staaten fördern." (Autorenreferat)

Introduction -- Chapter 1 An Overview of Theories of National Image -- Chapter 2 Perceptual Barriers to China's National Image and Their Causes -- Chapter 3 National Image from a Constructivist Perspective -- Chapter 4 The Application of Cultural Symbols and the misunderstanding of Cultural Symbols -- Chapter 5 The International Communication of Cultural Symbols in the Construction of China's National Image -- Chapter 6 China's Black and White Art: An Important Cultural Symbol of China's Peaceful Development.

Abstract
The image that Romania has abroad represents, especially from a journalistic perspective, a more and more fashionable topic, although the westerners' interest in this 'different' country is not that recent. What is recent is the self-awareness that Romanians are starting to develop, with regard to the westerners' opinions, appreciative or deprecatory as they may be. The media play a very important role in the dissemination of national images and are the main provider of clichés and stereotypes. Ethnic groups are stereotyped and 'otherized' on the basis of popular media images. However, travel accounts are the literary works that carry imagological messages par excellence. My intention is to illustrate how the media influence the dissemination of images in travel writing and how images in travel writing can be approached through instruments normally used in journalistic discourse analysis

This book explores the psychological-cultural dimension of the United States-Canada relationship by analyzing how each country has viewed the other. Drawing on a wide range of data, including primary sources, secondary literature, and survey research, the methodology is historical/analytical, seeking to explicate and understand how Americans and Canadians, and their elites, have viewed one another from the moment they were launched on separate trajectories, why they developed and held such ideas, and what consequences these images had for the bilateral relationship between the countries. American and Canadian images of the other have deep roots and are, in many respects, recognizably the same today as they were many decades ago. Moreover, even when anchored to important realities of the other, such images influence the perception and interpretation of events, and actions taken by the other. How Americans and Canadians have viewed each other, the sources of these ideas, the way they have been influenced by each country's domestic politics and place within the international system, and the consequences for their bilateral relationship are among the questions examined. Interdisciplinary in approach, the book will appeal to scholars and students of political science, international relations, and history.

The semantic diff'ial was admin'ed to a sample of 200 U S's for the purpose of assessing similarities & cliff's in responses to 7 peoples (eg, Amer's) & corresponding nations (US). Each concept was rated on 16 bipolar scales. Data were analyzed in terms of mean-rating profiles, omnibus favorability indices, distance measures between pairs of profiles, & factor analysis. The first 3 analyses provided a wealth of descriptive information not easily summarized. Both factor analyses yielded 2 evaluative factors (intentions, capacities), an activity factor, a potency factor, & a thrift factor. Peoples were rated more favorably on intentions; nations were rated more favorably on capacities. Contrasts between peoples & nations were brought out clearly by factor profiles, & this was particularly true for Amer's/US. This sample gave the US much more credit as a nation than it did Amer's as a people. AA.

The construction of discourse isindispensable to the construction of nationalimage to a large extent, particularly a set ofdiscourse built from various perspectives. Itmust pertain to the real fact of the country andto the needs of her future development. Moreimportantly, it must be effective. Consideringthe characteristics of the national image and itsconstruction discourse, the discourse system ofour country's national image needs, first of all,to have a good treatment of the corecharacteristics of our country's national image;meanwhile, it also needs to have a goodhandling of the basic characteristics of ourcountry's national image. Specifically speaking,it is necessary to take in account of factors likeethnicity, culture, politics, space-time andcognition of national image discourse for onething; it is also necessary to take into accountsuch factors as stability, multi-dimension,inheritance and creation, and the crisiscoordination of national image discourse foranother.

Every nation possesses a certain nation brand image, with or without nation branding. A well thought-out nation branding campaign can, however, project a nation's image and solicit its global recognition. Such an endeavour concurrently instils a greater sense of belonging, self-determination and ideals of public communication in the domestic audience. The value of nation branding for tapping the economic potential of a nation remains arguable. In this paper, an effort has been made to understand how a developing country like Azerbaijan is gaining international recognition through an apt utilisation of nation branding tools. Strategic, conceptual and practically relevant aspects are being analysed to ascertain the efficacy of nation branding techniques and their impact on national image building. With occasional reference to the international brands of the developed countries, this study is focused on the endeavours of Azerbaijan to market its name and build its own national brands.

"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped."--