Suchergebnisse

This paper focuses on the implementing mechanisms, examining their character and implications for regional government as the possibility of a hemisphere-wide free trade area looms across the Americas. The essential problem is how to define the political framework that Canada, Mexico, and the United States are creating. It is not clear that it is an inherently demo- cratic regime. The regime, created to oversee the complex system of trading rules, is arguably (and paradoxically) necessary to ensure "free" trade, but it may undermine the very emergent regional democ- racy it seeks to empower.

AbstractThis paper seeks to broaden the scope of macromarketing beyond the study of how market systems function to how they are formed and transformed. The paper argues that the regional integration efforts under way in North America can be viewed in the framework of a restructuring of market systems of the North American continent. Such restructuring has profound consequences, not just for market processes, but for the various actors and institutions whose interests are intertwined with North American markets. The paper examines the efforts to form a North American Free Trade Area in terms of economic theory, political rhetoric, and business practice. The paper discusses how market restructuring, an economic phenomenon, interacts with the promotion and protection of major political interests across the continent. It is shown that to understand market processes and market system changes, it is essential to take into account the interplay of political interests. In fact, the public discourse and rhetoric employed to promote political interests can be viewed as strategies within the political marketplace.RésuméL'article cherche äëlargir la portëe du macro‐marketing en ëtudiant, au‐delä de leur simple fonction, l'origine et la transformation des systëmes de marchës. Ilsoutient que les efforts actuels d'intëgration rëgionale en Amërique du Nord peuvent ëtre analysës dans le cadre d'une restructuration des systëmes de marchës sur le continent. Cette restructuration a une influence considërable non seulement sur les processus de marchës mais aussi sur les divers intervenants et institutions dont les intërëts sont intimement liës aux marchës nord‐amëricains. L'article examine les efforts consacrës ä l'ëtablissement d'une zone de libreëchange nord‐amëricaine sous l'optique de la thëorie ëconomique, de la rhëtorique politique et de la pratique commerciale. Il explique comment la restructuration des marchës, phënomëne ëconomique, influe sur la promotion et la protection des principaux intërëts politiques qui coexistent sur le continent. Il dëmontre de plus que pour comprendre les processus de marchës et les modifications des systëmes de marchës, il est primordial de tenir compte de l'enjeu de intërëts politiques. En rëalitë, la rhëtorique et le discours public utilisës pour promouvoir les intërëts politiques peuvent ëtre vus comme des stratëgies purement politiques.

The moment of truth has come for the North American Free Trade Agreement. The US Congress will have to stop talking and vote to accept or reject the treaty negotiated among Canada, Mexico, and the United States. Mexico has more at stake in a free trade agreement. It has the smaller economy (about 1/27th that of the United States) so that changes, for better or worse, are magnified. Even though the country is taking the bigger gamble, polls show much less opposition to the agreement there than in the United States