Suchergebnisse

The advents of the internet and e-commerce have transformed the pattern of purchase of goods and services. Online customers find online shopping very convenient, flexible, time saving, offering a wide variety of selection, cheaper products and provide the possibility to make private purchases easier. Despite the numerous benefits of online purchasing platforms, the adoption rate is low in Uganda. This study aimed at modeling a framework on determinants of customers' intentions to purchase online in the case of Kampala Uganda. The philosophical underpins were both positivism epistemology and objectivism ontology. Data was sourced using structured questions from a sample of ninety-seven (97) online customers' in Kampala. The analysis was concluded using Structural Equation Modeling (SEM) and the findings revealed that; Facilitating Conditions (FC), Service Quality (SQ) and Customers' Attitudes (A) have positive significant impacts on online purchase intention whereas, there was insignificant statistical evidence to suggest that System Quality (SQ) influences the intention to purchase online. This study therefore recommends managers of online businesses to consider Service Quality (SeQ), Facilitating Conditions (FC) and Customers Attitudes (A) as critical determinants to improve online sales. Indicators such as: timely deliveries, product conformability and prompt feedback are drivers to online purchase intentions. This study provides emerging views essential in managing relationships between businesses and customers with the intention to model successful e-business strategies. This research thus provides a useful insight to parties including e-business practitioners, government and customers on the role of e-commerce adoption in Uganda.

With the global market for eco-friendly products expected to reach $2.4 trillion by 2025, the sustainable products industry is poised to play a significant role in the transition to a more sustainable future. Similarly, the industry of sustainable products that are sold online is growing rapidly as consumers become more aware of the environmental and social impacts of their purchases. As a result, e-commerce companies make an effort to investigate the factors that influence consumer intent to purchase sustainable products online. By doing so, they aim to optimize their operations and better meet the needs of their customers. In this article, we will critically evaluate literature on this topic and explore trust as one of the critical factors that have a significant impact on consumer online purchase intention in the context of sustainable products. This research seeks to understand the determinants of consumer trust in relation to sustainable products that are sold online. The research model is empirically tested through the data of 278 participants. The research findings indicate that perceived risk, perceived security, and perceived privacy predict trust on e-commerce which, in turn, predicts online purchase intention for sustainable products. Consumer trust of sustainable products is also found to moderate the latter relationship.

Abstract
Shoes are probably one of the most difficult products to sell online due to the high need-for-touch (NFT) displayed: people need to experiment the product before buying it, more than in any other item. On another hand, women are more prone than men to buy fashion and apparel products through the web channel. This paper investigates the factors driving women consumers to shop footwear products online. A qualitative research method was used grounded on semi-structured, in-depth interviews that were conducted to corroborate the constructs defined in the proposed conceptual model namely: convenience, recreation, NFT and social e-shopping. The interviews were focused on the demand side to understand the female consumers' perspective and on the top managers of women's shoes companies representing the suppliers' viewpoint. The results show that women highly appreciate the convenience that shopping shoes online provides as well as its recreational nature. The NFT also stands out in the shoe market context mainly due to the particularities related to shoe size. Additionally, social e-shopping was found not be as important for women as anticipated as they see social networks more as a communication platform for brands, and less as a factor that influences their predisposition to shop shoes online. On the suppliers' side, the interviews revealed that managers believe in bloggers and social media influence and its consideration as part of the overall marketing strategy.