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"Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework--speed, service, selection, sociability and selection. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader's thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, Millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics, and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences"--

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

"A record-breaking adventurer and leadership consultant draws on his extraordinary experiences to show how our mistakes can actually help us achieve our goals-if we ask five crucial questions about them"--

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a 2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples.

For decades organizations have struggled to better engage and retain their best employees. This book proposes a proven and proactive approach, the Stay Interview: an easy-to-use tool to uncover, anticipate, and resolve issues and concerns before your best employees leave. --

How can you create meaningful connections with customers in the digital space'' The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels.' Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach'one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.-Shows businesses how they can better understand and engage with customers digitally -Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy -Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements -Establishes a clear framework for analysing and applying the right strategy for your digital engagement' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won't cut it. With Affected, you'll find the tools and techniques you need to find your customers where they are.

This book deals with corporate mergers and acquisitions by analyzing the financial and strategic aspects. It starts with a chronological justification of the evolution of external growth operations and ends with case studies in order to put into practice the theoretical contribution of the previous titles. Through this book, we wish to detail the types of mergers and acquisitions, their modes, their motivations, their consequences and their performances. First of all, we propose a panoply of scientific research, methodological explanations and logical structuring to expose a subject of experience considered for a long time as a phenomenon in finance. Then, through a sample of 90 mergers or acquisitions, we analyze the effects of these transactions on French companies.

The formula that transforms the probability of success when growing your business with M & A The M & A Formula brings together decades of research and case studies from recognised leaders into a model that anybody can use to grow their business using M & A, no matter large or small. Whether you see it as avoiding the painful failure that currently runs at a Global average of over 50%, or stacking the cards in your favour, business model-driven M & A will definitely help you win by either seizing opportunities from your competition, or failing fast - before it really hurts you. M & As fail because the thinking surrounding them fails the rigour of scientific examination; by observing the results of conventional processes and positions, the need for new direction becomes apparent. This book presents a new set of tactics based on data from high-profile M & As, constructing a modern map of practical and business model-driven tactics that succeed in the real world. Case studies of successful deals illustrate on-the-ground implementation of a new M & A model, and tactics formulated by M & A specialists equip you with the wisdom to avoid common pitfalls and costly errors. The M & A sector is continuing to grow, and the trend shows no sign of slowing. Business leaders need a robust, business model-driven M & A strategy for handling these high-stakes transactions, but the usual methods are no longer cutting it. This book provides a new way forward for businesses seeking smart M & A tactics, helping them to: -Rethink conventional M & A wisdom in light of recent failures.-Adopt new data-backed tactics that help ensure success.-Avoid litigation risk and the high cost of failures.-Examine practical models and illustrative high-profile case studies. M & A failures have reached global epidemic proportions, with economic impacts to scale. Businesses around the world are in dire need of direction, and as the stakes grow, so do the potential costs of mistakes. The M & A Formula provides sound guidance and a practical new model for successful M & As in the new economy.

As the world's third-ranking economic power, Japan's style of management, such as the lifetime employment system, the seniority system, and an enterprise union, hasbeen well studied. However, little else is known about the Japanese management control systems (MCSs) and management accounting systems, which are significantly different from other economic powers. This book sheds light on Japanese MCSs and the differences with those of the United States, illustrated with examples from Mitsubishi Electric, Kao, and more. This book aids not only researchers in management accounting, but also provides more useful insightfor international investors and management accountants that can prove useful in business management.