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Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to

Research into the phenomenon of regionalism has finally begun to take into account other experience or models than the large-scale European experiment. In the Asia-Pacific region, groups of states are active with efforts at regional coordination in which the ambitions and achievements reflect more the situation in this part of the world than any imitation of the EU model. Regional organisation here reflects the predominance of politics over economics. Thus, regional coordination targets political stability and is conditioned as well as restrained by the growing strength of China and India. Instead of closed and profound regionalism, as with the EU model, regional coordination in ASEAN and APEC display weak but open regionalism in keeping with the economic power of the region in the world economy. Adapted from the source document.

Research into the phenomenon of regionalism has finally begun to take into account other experience or models than the large-scale European experiment. In the Asia-Pacific region, groups of states are active with efforts at regional coordination in which the ambitions and achievements reflect more the situation in this part of the world than any imitation of the EU model. Regional organisation here reflects the predominance of politics over economics. Thus, regional coordination targets political stability and is conditioned as well as restrained by the growing strength of China and India. Instead of closed and profound regionalism, as with the EU model, regional coordination in ASEAN and APEC display weak but open regionalism in keeping with the economic power of the region in the world economy. Adapted from the source document.