Suchergebnisse

A photographic record of federal ghost campaigns and federal election campaigns from 1971 to 2007

The nature of political campaigns -- The functional theory of political campaign discourse -- The role of medium in campaign discourse -- The role of source in campaign discourse -- The role of context in campaign discourse -- Non-presidential, non-U.S. campaign discourse -- News coverage of campaign messages -- Voters: campaign messages and election outcome -- Conclusion.

Reiter reviews 'Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management' by Daniel M. Shea.

Ghanem reviews 'Manipulation of the American Voter: Political Campaign Commericals' by Karen S. Johnson-Cartee and Gary A. Copeland.

Ghanem reviews 'Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management' by Daniel M. Shea.

Before 1960, communication researchers studying the effects of the mass media in their laboratories, were disappointed by the contradictory findings & their inability to replicate them in natural, uncontrolled surroundings. A reversal of their model, so that it is not the communicator but the audience that decides on the messages that are received, resulted in greater consistency in research findings. The new "uses & gratifications" or "information-seeking" theory requires distinguishing between the informational & persuasive role of communication. The mass media are generally unsuccessful in persuading; however, they not only are eminently successful in informing, but on many topics & for most people they are also the sole source of information. This is the underlying principle of the agenda-setting model that is being used in much current research on the effects of mass communication. The mass media not only tell people what to think about, but they are a powerful determinant of the relative importance of the issues they choose to discuss. In this regard, newspapers appear to have an edge over TV. Modified HA.

"With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns. Students, citizens, candidates, and campaign managers learn not only how to win elections but also why it is imperative to do so in a safe and ethical way. Perfect for a variety of courses in American government, this book is especially valuable to schools of campaign management and campaign professionals working at every level from the local to the global"--