Suchergebnisse

La musique est une composante à part entière de la communication et du marketing politique. Elle fait partie des outils symboliques privilégiés dans les stratégies de production et de légitimation des campagnes électorales. Si, de par son omniprésence, la musique est devenue un environnement discret, tel un bruit en arrière-fond que l'on entend sans écouter, elle rythme les campagnes et donne le ton des candidats. Écouter et analyser les mélodies des partis invite à repenser la musique comme un véritable outil de connaissance et de compréhension du politique. Or, il existe très peu de travaux en France sur la musique de campagne en science politique (dont les partis politiques constituent un objet canonique), la considérant comme un élément technique parmi d'autres et ne participant pas du politique. Bien que chaque équipe de campagne ait des exigences musicales, il s'agira de comprendre quelles sont les influences du marketing sur la musique du politique ? Quelles sont les caractéristiques de la musique du pouvoir produites dans un référentiel de marketing politique ? ; Music is an integral component of political communication and marketing, and it is one of the favorite symbolic tools used in strategies for producing and legitimizing electoral campaigns. Although the very omnipresence of such music has made it an unobtrusive backdrop, a background noise that we hear without really listening to it, it nevertheless sets the pace of a campaign and the tone of its candidates. Listening to and analyzing the melodies of political parties invite us to understand music as a true tool for knowing and comprehending politics. However, in France, in the field of political science (for which political parties are a canonical object of study), very little work has been done on campaign music; it is viewed as a one technical element among others, one that does not participate in politics as such. While each campaign team has its own musical requirements, the influence of marketing on political music remains an open question. What are the distinguishing features of the music of power produced within the reference frame of political marketing?

Titre de départ. ; En tete du titre: No. 10. ; Reproduction électronique. ; Mode of access: Internet. ; Mode d'accès: World Wide Web. ; 44

Titre de la couverture. ; Tables. ; En tête du titre: No. 8. ; Reproduction électronique. ; Mode of access: Internet. ; Mode d'accès: World Wide Web. ; 44

Titre de la couverture. ; En tête du titre: No. 9. ; Reproduction électronique. ; Mode of access: Internet. ; Mode d'accès: World Wide Web. ; 44

Titre de la couverture. ; Table. ; Reproduction électronique. ; Mode of access: Internet. ; Mode d'accès: World Wide Web. ; 44

The practice is recurrent: after each election, especially presidential, one or more books focus has to comb through the campaign which we just witnessed. The interest lies in both the fact that the analysis of communication logic provides information on the characteristics and evolutions of the media coverage of the life and political scene - the presidential campaigns playing as a magnifying mirror of these dynamics - and the possibility to evaluate the influence that the media have had on the outcome of the election. Adapted from the source document.

Indeed, the transition to a multiparty system in the early 1990s did not bring about the expected regime changes in Sub-Saharan Africa. This lack of interest also stems from the impression given by untrained observation of the party system: a dysfunction in relation to an accepted norm, that of Western political parties. This impression often springs from a lack of knowledge of local dynamics. Indeed, in Kenya, party practices attest to their success in gradually corralling the political & electoral fields, sometimes via contradictory actions. More precisely, analysis of their practices during the parliamentary elections of 2001 & 2002 in Eastern Province reveals how political parties have transformed potentially disintegrating tendencies into essential instruments in building up a monopolizing ascendancy over the electoral field. Today, party membership is a mandatory step in entering electoral competition. It has also become an increasingly decisive resource to achieve success at the polls. Adapted from the source document.

During November's 2004 presidential and legislatives elections in Namibia, Swapo won two-thirds of the seats in the National Assembly, and former President S. Nujoma handed over leadership to his preferred candidate, H. Pohamba. Because of Swapo's resounding political domination, the war of succession within the party between opponents and partisans of Nujoma was fiercer than the election campaign itself. This article examines the origins of Swapo's dominant political position and the problems which arise from it.

January 3. 'The change is now,' because slogan, Hollande (s) in his address to the French, published in Liberation, launched his campaign the presidential election. January 5. The National Conference of Presidents of tgi deplores 'a generalized disenchantment and suffering.' January 8. Mr Sarkozy pays tribute to Joan of Arc, a Domremy-la-Pucelle (Vosges) on the occasion of the 6th centenary. Adapted from the source document.