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This is an examination of each of the major ideologies that have shaped political thinking, action and conflict. Each chapter provides an overview of the state of these ideologies and a retrospective assessment of their strengths and weaknesses.

This article explores the reductionist approach of political ideologies as used by political candidates, which is part of the common feature of political marketing. Understanding the value or belief system which is accepted as fact or truth by the targeted group, places the candidate in a position to promote them self as a well-intentioned, committed leader who seeks to motivate the audience to action. Modern marketing of political candidates begins by understanding central concepts of ideologies. The utilization of ideologies is complex, in that there is no single concept or claim revealing surprising affinities with various images of the candidate. It also has distinctive function, by misrepresenting the totality of the ideology by forming a total belief in the candidate versus the ideology in a particular way. People must commit or surrender to the demands of the candidate, thus making it possible for the candidate to get elected. The branding of the candidate while utilizing political ideologies in part disables people from easily disregarding information perceived to be antithetical to the concepts of the ideology (Quelch, 2007).

Our work intends to shed new insights into the debate of polarization by using a multidisciplinary approach that applies Evolutionary Game Theory to study the evolution of public ideology in US. In particular, we use the replicator equation to model political ideology as a dynamic game, where strategies reproduce at a rate proportional to their payoffs. Evolutionary game theory has explicit biological roots, where payoffs represent fitness as the underlying process of natural selection. However, these models can also be thought of as models of cultural evolution. ; TRUE ; pub

Even still, I take up and read with some keenness, but sometimes surreptitiously, any new book glancing my field of specialization, however diverging in theoretical frame or methodological approach, simply for its inherent promise to offer a fresh glimpse of some sort, some intellectual adventure. Kelley's recent anthology Reelpolitik definitely caught my attention, perked my expectations, and left my curiosity whetted but deeply unsated; and I shall tell you why. ; Zielinski, G. (2001). Reelpolitick: Political ideologies in '30s and '40s films [Review of Reelpolitick: political ideologies in '30s and '40s films]. Canadian Journal of Communication, 26(1), 177-178. ; Reelpolitick: political ideologies in '30s and '40s films by Beverly Merrill Kelley with John J. Pitney, Jr. Craig R. Smith, and Hebert E. Gooch III. Westport, CT. and London: Praeger 1998, 194 pp. ISBN 0275960196 (pbk), ISSN 10625623