From masses to audience: changing media ideologies and practices in reform China
Zhang Yong. ; Thesis (M.Phil.)--Chinese University of Hong Kong, 2000. ; Includes bibliographical references (leaves 121-130). ; Abstracts in English and Chinese. ; Abstract --- p.i ; Acknowledgements --- p.iii ; Chapter Chapter 1 --- Introduction: The Problem of Ideational Change --- p.1 ; The Articulation of Ideas and Practices --- p.2 ; Thesis Organization --- p.9 ; Methodology --- p.10 ; Chapter Chapter 2 --- Audience and Masses: Articulating with Different Media Institutions and Practices --- p.13 ; Social Construction of Audience --- p.14 ; The Reification of Masses and the Birth of Media Ideology --- p.22 ; The Institutionalization of Masses --- p.30 ; Legitimacy Crisis --- p.40 ; Chapter Chapter 3 --- "The Introduction of ""Audience"": Localization and Transformation.……" --- p.42 ; Localization --- p.43 ; Transformation --- p.57 ; Hybridization: Mixing of Masses and Audience --- p.65 ; Chapter Chapter 4 --- Audience Survey: The Legitimation of Audience --- p.69 ; Capitalist Democracy: Three Types of Surveys in the US --- p.71 ; Rescuing the Political Authority: Three Types of Surveys in China --- p.76 ; Appropriation --- p.80 ; Incorporation --- p.88 ; Institutionalization --- p.98 ; Chapter Chapter 5 --- Conclusion and Discussion --- p.109 ; Appendix --- p.117 ; References --- p.121
