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The doctoral dissertation analyses the factors influencing the personalization of leaders of Lithuanian political parties. The factors are divided into three sets of variables: leaders, political parties and the political system. Variables of the party leader analyse the openness and competitiveness of the election of party leaders, formal and informal powers and roles of party leaders, public speaking on behalf of the party and electoral results. Variables of the political party reveal the age and origins of the party, party organizational models, i.e., whether the party passed through a model of mass party organization, ideological radicalism of political party and the nature of the relationship between parties and their voters. Variables of the political system are discussed through the change of the society and its values on individualism – collectivism axis, the structure of government, the electoral system and the institutionalization of the party system. Empirical research is based on semi-structured interviews with party leaders and other parties' members involved in party decision-making in Labour party, Lithuanian Social Democratic Party, Liberal Movement of Lithuania's Republic, Lithuanian Farmers and Greens Union, Homeland Union-Lithuanian Christian Democrats and Party Order and Justice. The qualitative comparative analysis examines the determinants of personalization of political leadership. The empirical research revealed that the main factors determining the personalization of leaders of Lithuanian political parties are non-competitive election of the party leader, a monocratic decision making within the party and the age of the party.

The doctoral dissertation analyses the factors influencing the personalization of leaders of Lithuanian political parties. The factors are divided into three sets of variables: leaders, political parties and the political system. Variables of the party leader analyse the openness and competitiveness of the election of party leaders, formal and informal powers and roles of party leaders, public speaking on behalf of the party and electoral results. Variables of the political party reveal the age and origins of the party, party organizational models, i.e., whether the party passed through a model of mass party organization, ideological radicalism of political party and the nature of the relationship between parties and their voters. Variables of the political system are discussed through the change of the society and its values on individualism – collectivism axis, the structure of government, the electoral system and the institutionalization of the party system. Empirical research is based on semi-structured interviews with party leaders and other parties' members involved in party decision-making in Labour party, Lithuanian Social Democratic Party, Liberal Movement of Lithuania's Republic, Lithuanian Farmers and Greens Union, Homeland Union-Lithuanian Christian Democrats and Party Order and Justice. The qualitative comparative analysis examines the determinants of personalization of political leadership. The empirical research revealed that the main factors determining the personalization of leaders of Lithuanian political parties are non-competitive election of the party leader, a monocratic decision making within the party and the age of the party.

The doctoral dissertation analyses the factors influencing the personalization of leaders of Lithuanian political parties. The factors are divided into three sets of variables: leaders, political parties and the political system. Variables of the party leader analyse the openness and competitiveness of the election of party leaders, formal and informal powers and roles of party leaders, public speaking on behalf of the party and electoral results. Variables of the political party reveal the age and origins of the party, party organizational models, i.e., whether the party passed through a model of mass party organization, ideological radicalism of political party and the nature of the relationship between parties and their voters. Variables of the political system are discussed through the change of the society and its values on individualism – collectivism axis, the structure of government, the electoral system and the institutionalization of the party system. Empirical research is based on semi-structured interviews with party leaders and other parties' members involved in party decision-making in Labour party, Lithuanian Social Democratic Party, Liberal Movement of Lithuania's Republic, Lithuanian Farmers and Greens Union, Homeland Union-Lithuanian Christian Democrats and Party Order and Justice. The qualitative comparative analysis examines the determinants of personalization of political leadership. The empirical research revealed that the main factors determining the personalization of leaders of Lithuanian political parties are non-competitive election of the party leader, a monocratic decision making within the party and the age of the party.

The doctoral dissertation analyses the factors influencing the personalization of leaders of Lithuanian political parties. The factors are divided into three sets of variables: leaders, political parties and the political system. Variables of the party leader analyse the openness and competitiveness of the election of party leaders, formal and informal powers and roles of party leaders, public speaking on behalf of the party and electoral results. Variables of the political party reveal the age and origins of the party, party organizational models, i.e., whether the party passed through a model of mass party organization, ideological radicalism of political party and the nature of the relationship between parties and their voters. Variables of the political system are discussed through the change of the society and its values on individualism – collectivism axis, the structure of government, the electoral system and the institutionalization of the party system. Empirical research is based on semi-structured interviews with party leaders and other parties' members involved in party decision-making in Labour party, Lithuanian Social Democratic Party, Liberal Movement of Lithuania's Republic, Lithuanian Farmers and Greens Union, Homeland Union-Lithuanian Christian Democrats and Party Order and Justice. The qualitative comparative analysis examines the determinants of personalization of political leadership. The empirical research revealed that the main factors determining the personalization of leaders of Lithuanian political parties are non-competitive election of the party leader, a monocratic decision making within the party and the age of the party.

Gender equality is one of the democracy principals. It should be the same opportunity for man and woman to participate in economical, social, political life. However man and women status is different in our society. Woman is appreciated as a weak gender in many activities despite her skills. Researches showed that woman can be a good leader. She has all necessary qualities. This work aimed at studying woman political communication. The main aim is to create communicative strategy for woman politician which used she could win elections in Lithuania. Politician leader have to be charismatic, professional, honest, active, decided, initiative, powerful. These characteristics link with man in our society. That's why is difficult to win elections for woman. The quantitative research (interview with experts) maintained that is not purposeful to demonstrate female quality in elections to Parliament. In this way woman could win elections, but she will appreciated only as a woman (gender), not a politician leader. If woman want to work as a professional politician, she have to demonstrate characteristics of leader during elections. It is important to mention, experts agreed what woman politician has to work harder to improve her cleverness. The most known Lithuania politician women Kazimiera Prunskiene during elections to post of the President on 2004 demonstrated both leader and feminine characteristics, our research showed. Experts agreed, for this politician lacked leader characteristics. This is one of the main reasons K. Prunskiene lose elections. The main concepts in this work are gender equality, patriarchal society, stereotype, woman leadership, policy, image, communication. This work can be useful for communications, public relations, gender studies students, politicians.

Gender equality is one of the democracy principals. It should be the same opportunity for man and woman to participate in economical, social, political life. However man and women status is different in our society. Woman is appreciated as a weak gender in many activities despite her skills. Researches showed that woman can be a good leader. She has all necessary qualities. This work aimed at studying woman political communication. The main aim is to create communicative strategy for woman politician which used she could win elections in Lithuania. Politician leader have to be charismatic, professional, honest, active, decided, initiative, powerful. These characteristics link with man in our society. That's why is difficult to win elections for woman. The quantitative research (interview with experts) maintained that is not purposeful to demonstrate female quality in elections to Parliament. In this way woman could win elections, but she will appreciated only as a woman (gender), not a politician leader. If woman want to work as a professional politician, she have to demonstrate characteristics of leader during elections. It is important to mention, experts agreed what woman politician has to work harder to improve her cleverness. The most known Lithuania politician women Kazimiera Prunskiene during elections to post of the President on 2004 demonstrated both leader and feminine characteristics, our research showed. Experts agreed, for this politician lacked leader characteristics. This is one of the main reasons K. Prunskiene lose elections. The main concepts in this work are gender equality, patriarchal society, stereotype, woman leadership, policy, image, communication. This work can be useful for communications, public relations, gender studies students, politicians.

Gender equality is one of the democracy principals. It should be the same opportunity for man and woman to participate in economical, social, political life. However man and women status is different in our society. Woman is appreciated as a weak gender in many activities despite her skills. Researches showed that woman can be a good leader. She has all necessary qualities. This work aimed at studying woman political communication. The main aim is to create communicative strategy for woman politician which used she could win elections in Lithuania. Politician leader have to be charismatic, professional, honest, active, decided, initiative, powerful. These characteristics link with man in our society. That's why is difficult to win elections for woman. The quantitative research (interview with experts) maintained that is not purposeful to demonstrate female quality in elections to Parliament. In this way woman could win elections, but she will appreciated only as a woman (gender), not a politician leader. If woman want to work as a professional politician, she have to demonstrate characteristics of leader during elections. It is important to mention, experts agreed what woman politician has to work harder to improve her cleverness. The most known Lithuania politician women Kazimiera Prunskiene during elections to post of the President on 2004 demonstrated both leader and feminine characteristics, our research showed. Experts agreed, for this politician lacked leader characteristics. This is one of the main reasons K. Prunskiene lose elections. The main concepts in this work are gender equality, patriarchal society, stereotype, woman leadership, policy, image, communication. This work can be useful for communications, public relations, gender studies students, politicians.

Gender equality is one of the democracy principals. It should be the same opportunity for man and woman to participate in economical, social, political life. However man and women status is different in our society. Woman is appreciated as a weak gender in many activities despite her skills. Researches showed that woman can be a good leader. She has all necessary qualities. This work aimed at studying woman political communication. The main aim is to create communicative strategy for woman politician which used she could win elections in Lithuania. Politician leader have to be charismatic, professional, honest, active, decided, initiative, powerful. These characteristics link with man in our society. That's why is difficult to win elections for woman. The quantitative research (interview with experts) maintained that is not purposeful to demonstrate female quality in elections to Parliament. In this way woman could win elections, but she will appreciated only as a woman (gender), not a politician leader. If woman want to work as a professional politician, she have to demonstrate characteristics of leader during elections. It is important to mention, experts agreed what woman politician has to work harder to improve her cleverness. The most known Lithuania politician women Kazimiera Prunskiene during elections to post of the President on 2004 demonstrated both leader and feminine characteristics, our research showed. Experts agreed, for this politician lacked leader characteristics. This is one of the main reasons K. Prunskiene lose elections. The main concepts in this work are gender equality, patriarchal society, stereotype, woman leadership, policy, image, communication. This work can be useful for communications, public relations, gender studies students, politicians.

Women's political participation is regarded as an essential element in all forms of development; however, the gender equality policies of India remain under scrutiny. After independence in 1947, there have been many initiatives to increase the political representation of women by the decentralization of power in various local self-government institutions of India. The act of Panchayati Raj Institutions has increased the engagement of marginalized segments of society, including women, into the decision-making role in political institutions. Therefore, this study attempts to explore the political leadership of women in Local Self Government institutions, through the use of qualitative methods, such as document analysis of the Panchayati Raj Institutions amendment act and expert interviews with elected women representatives in one district of the Kerala state. The paper seeks to identify the challenges of women in political leadership positions in India, the largest democratic nation. Findings from the study reveal that there is considerable progress in women's equality in the leadership role; however, there are certain crucial obstacles that still exist for women to be active in the political realm.

Women's political participation is regarded as an essential element in all forms of development; however, the gender equality policies of India remain under scrutiny. After independence in 1947, there have been many initiatives to increase the political representation of women by the decentralization of power in various local self-government institutions of India. The act of Panchayati Raj Institutions has increased the engagement of marginalized segments of society, including women, into the decision-making role in political institutions. Therefore, this study attempts to explore the political leadership of women in Local Self Government institutions, through the use of qualitative methods, such as document analysis of the Panchayati Raj Institutions amendment act and expert interviews with elected women representatives in one district of the Kerala state. The paper seeks to identify the challenges of women in political leadership positions in India, the largest democratic nation. Findings from the study reveal that there is considerable progress in women's equality in the leadership role; however, there are certain crucial obstacles that still exist for women to be active in the political realm.

Women's political participation is regarded as an essential element in all forms of development; however, the gender equality policies of India remain under scrutiny. After independence in 1947, there have been many initiatives to increase the political representation of women by the decentralization of power in various local self-government institutions of India. The act of Panchayati Raj Institutions has increased the engagement of marginalized segments of society, including women, into the decision-making role in political institutions. Therefore, this study attempts to explore the political leadership of women in Local Self Government institutions, through the use of qualitative methods, such as document analysis of the Panchayati Raj Institutions amendment act and expert interviews with elected women representatives in one district of the Kerala state. The paper seeks to identify the challenges of women in political leadership positions in India, the largest democratic nation. Findings from the study reveal that there is considerable progress in women's equality in the leadership role; however, there are certain crucial obstacles that still exist for women to be active in the political realm.

Women's political participation is regarded as an essential element in all forms of development; however, the gender equality policies of India remain under scrutiny. After independence in 1947, there have been many initiatives to increase the political representation of women by the decentralization of power in various local self-government institutions of India. The act of Panchayati Raj Institutions has increased the engagement of marginalized segments of society, including women, into the decision-making role in political institutions. Therefore, this study attempts to explore the political leadership of women in Local Self Government institutions, through the use of qualitative methods, such as document analysis of the Panchayati Raj Institutions amendment act and expert interviews with elected women representatives in one district of the Kerala state. The paper seeks to identify the challenges of women in political leadership positions in India, the largest democratic nation. Findings from the study reveal that there is considerable progress in women's equality in the leadership role; however, there are certain crucial obstacles that still exist for women to be active in the political realm.

This thesis actualizes the role of rhetoric as a tool of political leadership and its characteristics in projecting a favourable image of a political leader in new media, building and maintaining relationships with the voters in a democratic society. Qualitative research conducted in the dissertation evaluates the global populism that has recently increased in political communication from the rhetorical perspective. Also the new, hybrid, social interactions and the power of a hybrid media system are analyzed within the mediatization environment, where an individual political leader acts independently. In this paper, when analyzing the projection of political leaders' rhetoric in the overall mediatization environment, populism is articulated as a new communication phenomenon, focusing on the style of communication rather than its ideology, identifying suggestive rhetorical expressions, adjusting to the mass audience's language on the Internet. This is a new approach, where the perception that populism merely represents unrealistic promises of politicians loses its relevance, and where the media is included into the considerations on populist communication as a second major player in a dramatizing populist communication.

This thesis actualizes the role of rhetoric as a tool of political leadership and its characteristics in projecting a favourable image of a political leader in new media, building and maintaining relationships with the voters in a democratic society. Qualitative research conducted in the dissertation evaluates the global populism that has recently increased in political communication from the rhetorical perspective. Also the new, hybrid, social interactions and the power of a hybrid media system are analyzed within the mediatization environment, where an individual political leader acts independently. In this paper, when analyzing the projection of political leaders' rhetoric in the overall mediatization environment, populism is articulated as a new communication phenomenon, focusing on the style of communication rather than its ideology, identifying suggestive rhetorical expressions, adjusting to the mass audience's language on the Internet. This is a new approach, where the perception that populism merely represents unrealistic promises of politicians loses its relevance, and where the media is included into the considerations on populist communication as a second major player in a dramatizing populist communication.

This thesis actualizes the role of rhetoric as a tool of political leadership and its characteristics in projecting a favourable image of a political leader in new media, building and maintaining relationships with the voters in a democratic society. Qualitative research conducted in the dissertation evaluates the global populism that has recently increased in political communication from the rhetorical perspective. Also the new, hybrid, social interactions and the power of a hybrid media system are analyzed within the mediatization environment, where an individual political leader acts independently. In this paper, when analyzing the projection of political leaders' rhetoric in the overall mediatization environment, populism is articulated as a new communication phenomenon, focusing on the style of communication rather than its ideology, identifying suggestive rhetorical expressions, adjusting to the mass audience's language on the Internet. This is a new approach, where the perception that populism merely represents unrealistic promises of politicians loses its relevance, and where the media is included into the considerations on populist communication as a second major player in a dramatizing populist communication.