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The issue of dynastic politics and the violation of health protocols aimed at Gibran Rakabuming Raka did not hinder his victory as mayor of Surakarta. Therefore, this study aims to explain the political campaign strategy of the mayor of Surakarta Gibran Rakabuming Raka in the 2020 simultaneous regional head elections during the COVID-19 pandemic. This type of research is qualitative, using a descriptive approach. This study uses library research data collection techniques. The findings of this study are Gibran Rakabuming Raka's political campaign as the son of President Joko Widodo in general succeeded in implementing the five stages of the political campaign. As a result, he won the 2020 Surakarta Mayor election. However, there are interesting notes found at the legitimacy stage. In the context of Gibran Rakabuming Raka's political campaign, legitimacy is obtained directly through political parties which is not appropriate in the theory of The Five Functional Stages of Development. Therefore, as a contribution to reform in the theory of political campaign strategy, the candidate's legitimacy stage must directly have support from the side of political power to clarify his position in the nomination.

Digital media strategies are a crucial component of contemporary political campaigns. Established political elites use database & Internet technologies to raise money, organize volunteers, gather intelligence on voters, & do opposition research. However, they use data-mining techniques that outrage privacy advocates & surreptitious technologies that few Internet users understand. Grassroots political actors & average voters build their own digital campaigns, researching public policy options, candidate histories, lobbyist maneuvering, & the finances of big campaigns. I examine the role of digital technologies in the production of contemporary political culture with ethnographic & survey evidence from four election seasons between 1996 & 2002. Democracy is deeper in terms of the diffusion of rich data about political actors, policy options, & the diversity of actors & opinion in the public sphere. Citizenship is thinner in terms of the ease in which people can become politically expressive without being substantively engaged. 2 Tables, 1 Figure, 21 References. [Reprinted by permission of Sage Publications Inc., copyright 2005 The American Academy of Political and Social Science.]

Digital media strategies are a crucial component of contemporary political campaigns. Established political elites use database and Internet technologies to raise money, organize volunteers, gather intelligence on voters, and do opposition research. However, they use data-mining techniques that outrage privacy advocates and surreptitious technologies that few Internet users understand. Grassroots political actors and average votersbuild their own digital campaigns, researching public policy options, candidate histories, lobbyist maneuvering, and the finances of big campaigns. I examine the role of digital technologies in the production of contemporary political culture with ethnographic and survey evidence from four election seasons between 1996 and 2002. Democracy is deeper in terms of the diffusion of rich data about political actors, policy options, and the diversity of actors and opinion in the public sphere. Citizenship is thinner in terms of the ease in which people can become politically expressive without being substantively engaged.

The use of personal and social deixis often has a crucial role in political speeches. This study investigated how personal deixis was used as a strategy to get other people's support in Donald Trump's presidential campaign speech. The object of the study was Trump's speech in his presidential rally on October 10, 2020, and the data were the personal and social deixis in the speech. The occurrences of deixis were counted to reveal the parties to whom Trump gave his attention, and an analysis of the words used was conducted to see Trump's attitudes toward the parties addressed by the deixis. The study revealed that Trump used personal deixis more than social deixis. There were five big parties to which he gave his attention using the deixis: the audience, Trump himself, the USA and its people, his opponents, and his party and government. Using the deixis, Trump also showed a positive attitude to his side and a negative attitude to the opponents. His use of personal and social deixis was also used as a campaign strategy. The deixis created inclusiveness, positioned Trump in different roles, showed support from several American communities, and influenced the audience's attitude toward Trump's opponents.

The election of Governor of DKI Jakarta in 2017 has drawn the most public attention nationwide and even international. This research aims to analyze the political campaign strategy of Anis-Sandy in the election of Jakarta's governor and the process of the groundswell. Political campaign and groundswell are the framework concepts of this research. A qualitative research method used is single case study. The data collection is carried out through participant observation, in-depth interview, and documentation. This phenomenal event of election showed us the role and contribution of voters based on their social technographic profiles: creators, conversationalists, critics, collectors, joiners, and spectators. "Viral" and "collaborative concepts" are widely implemented and become the goals of social media political campaign of Anies-Sandi. The groundswell process that effectively affects the behaviour of eligible voters and the success of the 212 social movements has led to the winning of Anies-Sandi won in the election.

The author argues that as more women run for public office, there is an increasing need for research examining how gender affects the dynamics of political campaigns. In the essay, decision making research is used to address how women staff their campaigns, delegate responsibility, & make choices once elected. In addition, an examination of the media reflects a gender bias in the way women's campaigns are reported on. Finally, the author addresses fund raising and voter recruitment issues relevant to women candidates. L. Conly

It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists who have successfully organized people in their communities to advance a political cause provide inspiration for readers to get involved in the political process themselves.

From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tact

This research analyzed the PSI political campaign strategy in gaining votes from overseas voters by taking the case of PSI's victory in the 2019 general election in New Zealand. The main question in this paper is how the PSI political campaign strategy in New Zealand could win votes in the 2019 general election? To tackle this question, we used a communication strategy theory that emphasizes the vision and mission criteria, programs and activities, objectives and results, audience selection, message formulation, identification of message carriers, and communication/media mechanisms. This research utilized a qualitative method with two data collection techniques—primary and secondary. This research aims to examine the political campaign strategy of PSI in the 2019 general election in gaining overseas voters, specifically focusing on the winning of PSI in New Zealand. This study also aims to draw the campaign strategy, message processing and communication media used to attract overseas voters to gain victory.

This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centring on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organisation and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science.

"From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy"--

Some candidates must already build up its image ahead of time in the process of seeking support and gain much public sympathy. Politicians, as a political communicator, to be able to make an effective political communication with the masses in order to build an image (images buildings), restore the image (image recovery), and maintaining the image (maintenance of image). In an occasion democratic party that is Election legislature that had elapsed, the authors wanted to examine and analyze return strategies Legislative Candidates who have been successful in grabbing power, especially candidates DPRK, political movements and the forces of what he achieved before the democratic party took place, on that occasion the author examines this issue in the province of Aceh Regency of Southwest Aceh District of Manggeng. In this paper, entitled "Political Communication Strategies candidates in the campaign in Southwest Aceh". The author wants to analyze the communication strategies of political candidates Manggeng in the sub-district just ahead Legislative Candidates and what factors influence people's behavior towards lection Manggeng candidates. This paper uses methodology includes a variety of methods and approaches used to achieve the goals and objectives of the study. Planning research methodology should be done regularly. In this study, using a qualitative descriptive study based locally by interviewing respondents, Candidate Legislative and local communities. Analysis of these results ranging from Manggeng Legislative Candidates Political Communication Strategies, Public needs candidates in the campaign, and the phenomenon of the field during the campaign. Most of the communication strategy in the sub-district Manggeng Political candidates have leverage in persuading or influencing the community in its campaign, the form of strategy do the candidates are using billboards, make political meetings with the community, and help distribute the infrastructure according to the needs of society Manggeng. To improve the livelihoods of fellow Muslims would be wonderful in this political strategy we conducted in accordance with good political ethics that has been regulated by the State and which has been set by Islam.