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The variable "public diplomacy message strategy" (or "public diplomacy approach") refers to public diplomacy efforts in a given country in order to investigate how and with which goal public diplomacy is strategically communicated in the given context. The variable reflects the communication style of a specific actor (a politician, government, or country). Field of application/theoretical foundation: Analyses of public diplomacy message strategies or approaches mostly build on the taxonomy of public diplomacy (Cull, 2008) or the proposed categories of public diplomacy by Fitzpatrick (2010). References/combination with other methods of data collection: Public diplomacy message strategies can, in addition to content analysis, be analyzed by conducting interviews or surveys with public diplomacy actors, which allow validating the results from content analyses. Example study: Dodd & Collins (2017) Information on Dodd & Collins (2017) Authors: Dodd & Collins Research question/research interest: Comparison between public diplomacy approaches between Central Eastern European (not explicated) and Western countries (Canada, the United Kingdom, and the United States) Object of analysis: Twitter content posted by 41 embassy accounts (not explicated) Time frame of analysis: March 2015 Information about variable Variable name/definition: Public diplomacy practices: Communication strategy Level of analysis: Tweet Values: Building on Cull's (2008) taxonomy of public diplomacy: (1) Listening (attempts to collect and collate information about foreign publics and their opinions) (2) Advocacy (activities that promote the country's policies or general interests among foreign publics) (3) Cultural (efforts to promote cultural resources and achievements of a country) (4) International (activities that involve sending national actors abroad or receiving international actors to strategically manage the international environment) (5) News (use of radio, television and digital media to inform and involve foreign audiences) ...

"Public Diplomacy" published on by Oxford University Press.

Informing and influencing foreign opinion on US policies and actions, winning the war of ideas, and broadcasting strategy to win media wars; 4 articles. Contents: Public diplomacy comes of age, by Christopher Ross; Deeds speak louder than words, by Lamis Andoni; Winning the war of ideas, by Anthony J. Blinken; A broadcasting strategy to win media wars, by Edward Kaufman.

Much has been said recently in Russia about the need to intensify diplomacy. At the same time, there have been some negative trends in government activity. Adapted from the source document.

Modern international relations are in the process of constant transformation. Since the appearance in the political discourse, public diplomacy has undergone a great evolution. If initially this term was understood as a propaganda euphemism, today it implies a developed multi-channel system of bilateral communication between societies of different countries. In connection with the evolution of the global communication context (the cheapening of communication technologies, the spread of the Internet), the great powers are no longer the only actors capable of disseminating information around the world.

Chapter 1. Canada and Public Diplomacy: The Road to Reputational Security -- Chapter 2. "We're Back": Re-Imagining Public Diplomacy in Canada -- Chapter 3. Is Canada really "Back"? Engineering a Diplomatic and International Policy Renaissance -- Chapter 4. Three Cheers for "Diplomatic Frivolity": Canadian Public Diplomacy Embraces the Digital World -- Chapter 5. Bridging the 49th Parallel: A Case of Cultural Diplomacy -- Chapter 6. Intersections and Cultural Exchange: Archaeology, culture, international law and the legal travels of the Dead Sea Scrolls -- Chapter 7. Should Canada Have an International Broadcaster? -- Chapter 8. Dualistic Images of Canada in the World: Instrumental Commonalities/Symbolic Divides -- Chapter 9. The return of Trudeaumania: A public diplomacy shift in Foreign and Defence Policy? The case of Trudeau's first year -- Chapter 10. International Gifts and Public Diplomacy: Canada's Capital in 2017.

As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player

As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.