Suchergebnisse

Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151

Frontmatter -- Preface to Handbooks of Communication Science series -- Acknowledgments -- Contents -- Introduction -- 1 Public relations and social influence: Understanding the roots of a contested profession -- Part I – Public Relations: History, Identity and Practice -- 2 Public relations origins and evolution: A global perspective -- 3 Women in public relations: A feminist perspective -- 4 Public relations and the problems of professional identity -- 5 Public relations as a reflective practice -- 6 Public relations and legitimacy -- 7 Public relations, power and control -- Part II – Core Functions of Public Relations -- 8 Public relations as media relations -- 9 Public relations and social media -- 10 Public relations as image and reputation management -- 11 Strategic crisis management: State of the field, challenges and opportunities -- 12 Public relations for stakeholder and societal engagement -- 13 Social advocacy and public relations: Building communitas in the public sphere -- 14 Public relations measurement and evaluation -- Part III – Theories of Public Relations -- 15 The four models of public relations and their research legacy -- 16 The Excellence Theory – origins, contribution and critique -- 17 Personal influence in public relations -- 18 Rhetorical theory of public relations -- 19 Contingency theory of strategic conflict management: Explicating a "grand" theory of public relations -- 20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions -- 21 Relationship management: Status and theory -- 22 Extending the boundaries of public relations through community-building and organic theories -- 23 Dialogic theory -- 24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management -- Part IV – Recent Theorizing in Public Relations -- 25 The strategic application of social capital theory in public relations -- 26 Ideas of public relations in the light of Scandinavian institutionalism -- 27 Public relations and Actor-Network Theory -- 28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations -- 29 Public relations and cultural theories -- 30 Ethical theories and public relations: Global issues and challenges -- Afterwords -- 31 Critical reflections on the field -- 32 Mapping public relations theory: Concluding reflections and future directions -- Contributors to this volume -- Index